How do you turn storage unit websites into rental machines? Today is the day you learn 10 essential tips to convert leads into paying tenants. From self storage SEO to rental platforms and more, we’ll explore what the best self storage websites need to stand out in your local storage market.
As self storage marketing experts, Storagely is ahead of the curve when it comes to digital marketing trends. SEO and self storage are our bread and butter, and we’re here to give you a full-course meal with conversion tips.
What Are Storage Unit Websites?
Storage unit websites are the epicenter of your brand’s digital presence. Potential tenants will decide whether or not to rent a unit from your facility based on your website’s design and offerings. A well-designed storage website should include the following:
- An Online Rental System
- Online Bill Pay
- Size Guides
- Location search
- Informative Content (Web Pages, Blogs, etc.)
- Live Chat
- Highlight Features
- And Much More!
So, how do you create a beautiful digital storefront and boost conversions? There’s no time to waste—let’s get started!
10 Ways to Convert Leads With Storage Unit Websites
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Online Storage Unit Rentals and Bill Pay
A self storage rental system is absolutely imperative if you want to compete in the industry. But a quality rental system is where you’ll find the most success. Effective rental software will not only allow tenants to pay for units online, but it will also give them a quality experience that keeps them coming back time and time again. If self storage leads can complete a rental within 30 seconds without unnecessary friction, it will do wonders for your storage business. Convenience matters—and it makes all the difference with storage rentals.
Storagely’s rental system is the Lamborghini of rental experiences. Our streamlined process is intentionally designed to help leads seamlessly go through the checkout process. No redirects or complicated forms—just simplified rentals. With our integrations and helping tools, potential tenants will receive the guidance they need to get to the finish line and hit that rental button with confidence. Do they need to enter their items and receive a unit size estimate? Find a storage facility near them? Use the chat feature to find the perfect unit? View features or add-ons with value-based pricing? Secure checkout? We’ve got them covered every step of the way.
At Storagely, we’ve seen what an innovative rental system can do. And believe us, it’s worth the hype. With Storagely, our customers see an average 85% increase in online rentals and a 45% increase in overall rentals. But wait! It gets even better. We’ve helped Bluebird Self Storage increase storage rentals by 143% with a 212% increase in conversion rate. The power of an effective website and rental platform cannot be overstated.
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Mobile-Friendly Self Storage Unit Websites
Cell phones are really just an extension of our limbs at this point, aren’t they? Mobile devices have taken the world by storm and have completely changed the game for business. Mobile devices make up an average of 50.5% of website traffic, while desktops account for 46.5%. What does this mean? Your storage website MUST be mobile-friendly to stand a chance. Google has recognized the importance of mobile devices by shifting to mobile-first indexing, meaning that mobile versions of self storage websites are prioritized for indexing and ranking. Additionally, 61% of mobile device users are more likely to contact a local business if its website is mobile-friendly. We’re looking at you, self storage facilities!
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Self Storage SEO
How can we properly communicate the importance of SEO for self storage? It means everything in the marketing world. SEO can make or break a business. Without SEO, your business will be like a ship lost at sea. The right search engine optimization strategies act as a lighthouse to guide you home to the safe harbors of Google rankings—where tenants can happily climb aboard.
Don’t believe us?
Here are some 2024 SEO statistics:
- 93% of online interactions start with a search engine.
- 97% of people check a company’s website and evaluate its online presence before deciding to visit their business.
- 89% of marketers say SEO is successful and plays a critical role in digital marketing campaigns.
- Search engines drive 93% of traffic to storage unit websites.
- 84% of organizations have a content marketing strategy to engage audiences and improve SEO.
- 75% of leads don’t click past the first page of results.
What does all of this mean? If you want your self storage business to succeed, you need to prioritize SEO. With the majority of online interactions starting with a search engine and the vast majority of people evaluating a company’s online presence before visiting their physical location, having a strong SEO strategy is crucial for driving traffic and potential tenants to your self storage website and, ultimately, your business. Additionally, with 89% of marketers finding success through SEO, it’s clear that this marketing tactic is effective and essential in today’s digital landscape.
What SEO strategies make the most significant impact on your conversion rate? We’re glad you asked.
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Keyword Research and Optimization
Keyword optimization is a key part of SEO for any business, including self storage. Researching what phrases potential tenants use to find storage facilities in your area helps you target the right audience. Use these keywords in your website content, meta descriptions, and title tags to boost rankings and attract more traffic.
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Website Design and User Experience
Your website design impacts both user experience and search engine rankings. A simple, easy-to-navigate site with relevant information keeps visitors longer and signals to search engines that your site is valuable. This can lead to better rankings and more traffic.
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Local SEO
For self storage, local SEO is essential to attract nearby customers. Claim your Google Business Profile listing and other directories, ensure your profile has accurate details and keywords, and encourage positive reviews from satisfied tenants.
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Quality Content Creation
High-quality, useful content is vital for SEO. Blog posts or videos about self storage tips improve rankings while positioning your business as an industry expert and building trust with potential tenants. Ensure you include target keywords throughout every piece of content.
Want to know more about Storagely’s Second-Mile SEO strategies for the self storage industry? Check out our free eBook: The Ultimate Checklist for Self Storage SEO: Innovative Strategies Guaranteed to Transform Your Business!
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Abandoned Cart Recovery
Don’t lose potential customers at the last step! Implement abandoned cart recovery techniques like automated email reminders, personalized offers, or limited-time discounts to encourage users to complete their booking. A simple follow-up email could turn an abandoned cart into a confirmed storage rental. With Storagely’s Abandoned Rental Recovery, we’ve seen an improvement of 30% in recovered cart rentals.
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Contact Page
Don’t make your leads go on a scavenger hunt to find you. Make it easy for leads to reach out with a Contact Page. Include a clear, accessible contact page with a phone number, email, live chat, and even a contact form. Ensure quick response times to build trust and help users finalize their decisions. Adding a “Call Now” button can increase conversions by connecting users directly to your team.
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Locally-Focused Landing Pages
Capture the surge in local searches by creating targeted landing pages for each location and city you serve on storage unit websites. Include phrases like “self storage near me,” detailed directions, and location-specific features like climate control or 24/7 access. Use tenant reviews and testimonials for each location to build trust. With 46% of Google searches being local, these pages can drive significant traffic and bookings. 28% of local searches lead to a purchase, and that’s revenue you can’t miss out on.
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Storage FAQs and Tips
Answer those burning questions and put your customers at ease. Spill the tea on pricing, unit sizes, security, and lease terms—don’t leave them guessing! Toss in some savvy storage tips, like packing like a pro or keeping valuables safe, and watch your business shine as the go-to expert. FAQs not only save time but also push potential tenants toward making a confident decision.
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Storage Unit Calculator
Help customers choose the right unit size with an easy-to-use storage unit calculator. Include visual representations, such as images or videos, to make it clear what will fit in each unit. A well-designed calculator removes guesswork and can lead to faster bookings. Storagely proudly partners with Calcumate to give renters a smooth, hassle-free checkout experience with practical visuals, the ability to add specific items, and a unit-size recommendation feature.
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Google Business Profile Optimization
A fully optimized Google Business Profile (GBP) is essential for local search visibility. Listings with over 100 images receive 1065% more clicks than those with fewer images, so it’s important to upload high-quality images of your facility, units, and amenities. Keep your business hours, contact details, and reviews up-to-date. Claiming and optimizing your GBP can drive more self storage leads and conversions from local searches. Google Reviews from your GBP will also play a significant role in conversions, as 98% of people read online reviews for local businesses, and 73% of customers trust businesses with online reviews more.
At Storagely, we go a step further and leverage the power of Google reviews by displaying them right on your website. If you want to improve your social reputation and increase conversions, reviews can be a game changer.
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Size Guide
Help customers avoid overpaying for space they don’t need. Offer a detailed size guide on storage unit websites with examples of what items will fit in each unit. Don’t forget snappy visuals! Include suggestions for different storage needs, like storing furniture during a move or seasonal items. A comprehensive size guide boosts customer confidence and simplifies the decision-making process.
Is a Storage Company a Good Investment?
Storage facilities can be excellent investments. Data shows that storage businesses are resilient during economic downturns. The storage industry’s historically robust performance suggests that it may be a recession-proof busines venture. The consistent demand for self storage, flexibility, scalability, and low operating costs point toward a fantastic opportunity for anyone looking to start a business.
Are Storage Sites Profitable?
Storage facilities tend to have high profit margins. Investors in the storage industry see an average profit margin of around 42%. With this potential, you can’t afford to waste the opportunity. Digital marketing strategies can help your storage facility reach new heights.
What percentage of Americans have storage units?
As of 2024, 11.1% of U.S. households rent storage units.That’s an estimated 14.6 billion households! The total market size for the U.S. self storage industry is a whopping $44.3 billion. That’s a lot of real estate to rent!
In the land of self storage, the possibilities are endless. Storagely is here to help you take the bull by the horns and get the most out of self storage websites. Is self storage a worthwhile endeavor? Absolutely. Now, let’s conquer the industry together!
Storagely Storage Unit Websites: Helping You Convert Self Storage Leads and Increase Rentals
At Storagely, we understand the unique challenges that storage companies face in today’s digital landscape. That’s why our team of experts is dedicated to helping you reach your fullest potential through optimized storage websites, an innovative rental system, and marketing tools tailored specifically for the self storage industry.
Don’t just take our word for it – see what our satisfied clients have to say about working with Storagely:
“We ended up dramatically increasing the conversions and also moving more of our traffic to renting online. Our online share of total rentals increased probably from 10% to almost 25% pretty quickly. Being able to convert something like twice as many online customers. So many fewer customers were bouncing from our site…So for folks that know that they need more rental activity, a better website, and an online rental system, I would just encourage them to talk to Storagely.”
—Jason Koonin, CEO | Bluebird Self Storage
“There’s no other vendor out there right now that is doing what Storagely does. So, on our website, you can rent on it in thirty seconds—a super smooth process. We’ve taken all the friction out of the move-in process. And that’s just led to some really great results and near-term wins for us. And we expect, especially as this industry gets more competitive and the macroeconomic environment starts to tighten and things like that, that partnering with a vendor that is innovative and thinking outside the box is gonna make a difference.”
—Andrew Capranos, President | 10 Federal Storage
Why wait? Contact us today and discover how Storagely can help you increase conversions with the latest technology for storage unit websites!
Want to read more? Check out the Storagely blogs below!
- The Future is Now: Automate Your Business With Online Self Storage Rental Software
- Boosting Conversions: Self Storage Website Design That Works
- How Self Storage Reporting Is a Game-Changer For Facility Owners