You may have the best facility the world of self storage has ever seen, but without marketing strategies and local Search Engine Optimization, your fabulous self storage units will likely stay empty. Self storage SEO services are the cornerstone of any marketing campaign. According to a 2022 Self Storage Association study, 41% of renters first learn about a storage facility from online sources. If you’re not tapping into your online potential, you’re missing out on a significant amount of revenue.
How do you know if you’re making the most of your digital presence? At Storagely, we go above and beyond what’s considered the SEO norm. What other marketers may call the “finish line” is merely where we begin. Our Second-Mile SEO strategies revolutionize the self storage marketing landscape.
But what exactly is Second-Mile SEO? How does it differ from basic SEO? With this self storage SEO guide, we’ll explore how you can transform your business with SEO strategies that increase your rentals.
What Are Basic Self Storage SEO Services?
Basic SEO strategies are like the materials used in a house’s foundation. The foundation is absolutely essential to build a house, but it does not yet offer the functionality of a home. There are still walls and a roof to build before it can be considered an actual building. Nevertheless, basic SEO is required to kickstart your storage business’ success.
Basic SEO Strategies Include:
- A Website
- Keyword Research
- Landing Pages
- Blogs
- Internal Linking
- Social Media Posts
Many marketing agencies will implement basic strategies and call it a day. Although these strategies serve as a critical bedrock to conquer search engines, you shouldn’t stop there. Adding Second-Mile SEO will ensure your facility increases visibility, rentals, and, therefore, revenue. At Storagely, we conduct ongoing research and analysis to offer innovative self storage SEO services that keep your business one step ahead. Our goal-oriented approach ensures we’re making data-driven decisions that deliver results.
The Top 10 Second-Mile SEO Strategies
When you invest in the storage industry, you want to make a splash. Second-Mile SEO strategies are the cream of the crop for self storage owners. Every industry is unique, and the storage industry is no different.
The SEO tactics you should prioritize will look a little different in the world of self storage. At Storagely, we’ve become experts in the world of self storage marketing. After extensive research, analysis, and implementation, we’ve compiled a list of digital marketing tactics designed specifically for self storage facilities.
Here are the top 10 Second-Mile SEO strategies every storage owner should know.
1. Pre-Launch SEO for Your Self Storage Business
Pre-launch SEO helps optimize your facility’s online presence before opening. Storagely’s team of self storage SEO experts can help optimize your self storage facility’s website, Google Business Profile, and digital presence ahead of your grand opening. By focusing on local SEO, you’ll increase your visibility in local organic search results, showcasing your rentals to potential tenants from the start.
The innovative groundwork of pre-launch self storage SEO ensures you’re already ranking in search engines when your facility opens. Wouldn’t it be nice to open with a nice influx of rentals? With pre-launch SEO, you’re setting yourself up for success. With Storagely’s pre-launch SEO, we’ve helped new facilities thrive out of the gate. For example, we helped Bluebird Self Storage’s Buffalo Run facility secure an astonishing 103 rentals in its opening month without spending a dime on paid advertising. Talk about effective SEO!
2. Self Storage Website Optimization
User-friendly, optimized storage websites are essential for self storage businesses. Yes, you could use a platform to create a simple webpage of information. While this may have worked 15 years ago, it’s now an outdated way of approaching your online presence.
With a customized website built for the storage business, you can increase your rentals by offering features like an innovative rental system, storage unit size guides, location maps, and online payment options. If your website is slow, hard to navigate, and complicated, it’s time for an upgrade. Self storage websites should be a pathway to boosting rentals, not dissuading leads.
Wondering if your self storage SEO services are paying off? Regular reports on your marketing endeavors help you determine which strategies are worth your time and effort. With Storagely’s Reporting Engine, you’ll have the insights needed to make informed decisions about your self storage business. With our map and organic keyword rankings report, you’ll always know where you stand in the ranks of Google.
3. Blog Posts
Blogs are an effective way to communicate with prospective renters and help them along their buyer’s journey. If someone has a question about self storage in your local area, you should be the first to answer them. Creating blogs can inform people about your self storage company and the storage industry as a whole. And as a result, you’ll gain the trust of potential tenants and foster a positive relationship. In addition, you can improve your self storage SEO (and search engine ranking) with relevant keywords, basic slugs, meta Tags, alt image tags, and meta descriptions.
4. Guest Posts
Guest posts are an effective strategy to generate quality backlinks and increase your website’s authority. When you publish these posts on high-authority websites in the self storage industry, you can drive organic traffic and generate leads for your business by showcasing your expertise and linking back to your website.
5. SEO Landing Pages
Landing pages are an effective way to target specific keywords and attract leads. These pages should focus on local keywords and self storage facility features to help boost your ranking.
6. City Pages for Self Storage Facilities
City pages function like landing pages but are tailored to specific cities or areas where your storage facility operates. These pages enhance your local SEO for self storage and attract potential renters looking for storage in that particular region. Storagely crafts customized city pages for each facility location, ensuring that future tenants can effortlessly find your business online.
7. Internal Linking and Site Structure
Proper internal linking and site structure are critical for user experience and SEO. They help users navigate your storage website while indicating which pages are the most important to search engines. All Storagely websites ensure proper internal linking and site structure to improve your website’s overall performance and visibility in search engine rankings.
8. Google Business Profile Optimization
Your Google Business Profile (previously Google My Business) can be a huge asset for your storage business. Not only is it often the first point of contact with leads, but it can also increase your visibility on search engine results pages when optimized with local keywords. If you want to be ahead of the competition, it’s vital to rank at the top of local search results and appear in Google’s map pack.
Storagely can help optimize your profile by creating a complete listing with accurate information, keyword optimization, responding to reviews, and regularly creating posts, Q&As, and product descriptions.
9. Backlink Building
Backlinks, or links from other websites directing users to your site, are crucial for SEO. They signal to search engines the legitimacy and trustworthiness of your website.
10. Reputation Management for Self Storage Businesses
Online reviews can make or break a storage facility. After all, most leads use online reviews to choose between storage companies. That’s why Storagely’s Marketing Hub provides tools for reputation management, enabling you to oversee and enhance your online presence by managing your Google Business Profile, monitoring reviews, managing your responses, and demonstrating your commitment to delivering outstanding service.
All of these Second-Mile SEO strategies sound fabulous, don’t they? You could do them all yourself, but do you have the time? If you’re a busy storage owner, don’t worry. Along with our foundational Second-Mile SEO strategies, we offer an array of ongoing SEO services with Storagely+. Let our self storage SEO agency lighten your load, so you can focus on running your business.
Redefine Self Storage SEO Services With a Storagely Website
At Storagely, we’re dedicated to helping storage businesses rent diffeRENTly. What does that mean? Our self storage websites are tailored to the needs of your facility and offer Second-Mile SEO as a foundational part of the build.
An effective Storagely website includes the following:
- Second-Mile SEO
- Flawless Navigation
- Conversion-Focused Design
- Simple, Customizable Web Design
- Mobile-Responsive Website
- Dependable Hosting
- Content Control
- A Streamlined Rental System
- Lightning-Fast Loading Times
- Proper URL Structure
- Schema Markup
- Control Content
- Size Guide
- Blog Builder
- Live Chat
- Location Map
- Highlight Features
- Value-Based Pricing
- Helpful Tooltips
- Review Schema
- Multi-Lingual SEO
- Listing Management Tool
- Proper Title Tags
- Proper H Tags
- City Pages for SEO
- Google Reviews that Generate Automatically
- And more!
With every Storagely website, you’re guaranteed the best self storage SEO services in the storage industry. With 30-second rentals, Second-Mile SEO, and a knowledgable, friendly Storagely team behind you, you’ll be swimming in a sea of rentals in no time.
Don’t believe us? Here’s what our customers are saying.
“I think within the digital marketing industry, there are many, many companies that claim that they do SEO, but we didn’t really know what SEO was until we saw the way Storagely did it. By focusing on SEO, we’re able to bring that customer acquisition cost way down. And by providing excellent service, we’re able to increase the average length of stay.”
—Jason Koonin, CEO | Bluebird Self Storage
“I would encourage anyone in the industry who, you know, even if you’re happy with your existing website and your marketing provider, go ahead and give Storagely a call. I think you’ll be really impressed with what they have to say, the level of knowledge and expertise they have on the marketing front, and then the really cool and innovative things they’re doing with their website…You can rent from our platform in under a minute. We’re the fastest rental process in the industry right now. It’s leading to less abandonment, more conversions, and just overall less friction in the rental process.”
—Andrew Capranos, President | 10 Federal Storage
“We’ve seen certain keyword rankings go from ranking a hundred down to number one, number two, number three in just four to six weeks. So the work that’s being done on the back end is paying dividends on the front end.”
—Jacob Mortensen, VPO Corporate Support | 10 Federal Storage
We like to approach client relationships a little differently. Your facility goals are paramount, and we’ll work diligently to achieve your aspirations with data-driven decisions. Storagely strives to give you the most value while staying cost-effective—all while increasing your rentals.
What are you waiting for? Contact Storagely today to learn how we can help transform your business with conversion-focused self storage SEO services. Want to know more about Second-Mile SEO? Check out our free eBook: The Ultimate Checklist for Self Storage SEO: Innovative Strategies Guaranteed to Transform Your Business!
