Self storage business owners are always looking for new and improved ways to market their businesses and promote growth.
Competition is getting tougher, and customers now have more storage facilities to choose from than ever before.
It’s essential to stay ahead of the curve and find self storage marketing ideas to set your business apart from the rest.
But this is easier said than done. Self storage marketing is a round-the-clock process; most storage operators find it challenging to keep up with the latest self storage marketing trends and technologies.
If you’re looking for some fresh ideas, you’re in luck! Here are Storagely’s ten self storage marketing tips that will boost business growth and attract new customers.
Maintain an Online Presence for Your Self Storage Facility
In today’s highly digital landscape, clients will turn to their gadgets – usually smartphones – to search for the services they need, including self storage companies. You’ll need to be visible online, and having one of the best self storage websites is a great way to reach new customers and promote your business 24/7.
Your website is a valuable piece of digital real estate, and you should design it with existing and upcoming customers in mind. Don’t forget to optimize it for mobile devices as well as desktops. Include all the information that will be helpful to customers and make sure that it is user-friendly, regularly updated, user-friendly, and easy to navigate. Use high-quality images and videos, and include clear calls to action to get your customer closer to booking their self storage unit.
While you can DIY your website, you might benefit from having one of the best self storage websites expert design and set it up for you. This is where Storagely comes in!
Develop a Self Storage SEO Strategy for Your Self Storage Business
Search Engine Optimization is a major self storage marketing tactic that can help your business rank higher on search engine results pages (SERPs).
If self storage SEO is done correctly, your business will be one of the first things your customer will see whenever search engines deliver the results when someone searches for “self storage facilities in my area.”
However, self storage SEO is complex and will not deliver overnight results. You can implement many self storage SEO techniques to improve your ranking, such as keyword research, having the correct meta descriptions, optimizing your website for mobile, and building high-quality backlinks. While it will take more time, and development costs may be higher, it is worth it in the long run.
If you’re unsure where to start, consider working with an experienced marketing agency specializing in self storage SEO. Storagely is proud to offer Storagely+, our very own self storage marketing agency!
Implement a PPC Advertising Campaign for Your Self Storage Facility
You may be wondering: “Should I use google ads for my self storage business?” Running paid ads on the internet is one of the most effective storage marketing strategies to help to expand your audience and grow your business.
Pay-per-click (PPC) advertising is one example; you pay search engines a fee when someone clicks on your ad.
These ads appear at the top of SERPs and are a great way to get your storage business in front of people actively searching for self storage units.
PPC campaigns can be complex, so it’s important to not rush into them unless you’ve done more research. And of course, before you can even set up a PPC campaign, you would need the best self storage websites and rental software for your business. At Storagely, you won’t just get a well-designed website, but one with the tools and services you need to generate rentals on one platform.
Engage Your Storage Business Customers On Social Media
Social media is a powerful self storage marketing tool that can help you attract and engage customers. Not only can you target specific audiences, but it is one of the best places to ask for and receive positive reviews.
Post interesting and relevant content to engage your audience and get them talking. Stay active in the comments section, and respond to questions and complaints immediately to encourage goodwill
Each platform has its advantages and can uniquely deliver your message.
Facebook and Twitter will allow you to talk with old and new clients, reaching them where they already are – on their smartphones and computers. You can post helpful storage tips, for example, and even future promo details. On the other hand, Instagram can help you show the benefits of a clutter-free and storage-fulfilled life.
Finally, video platforms like YouTube and Tiktok are the best way to show your storage facility live and in action. Include virtual tours and unit size comparison videos to help answer customer questions and of course, add links to bring customers to the best self storage websites.
Maximize Your Google Business Profile
Google Business Profile (GBP) – formerly known as Google My Business (GMB) – is a free self storage marketing tool that allows you to manage your business information on Google Search and Maps, targeting a localized audience.
When potential customers search for self storage facilities in their area, your GBP will appear on the right side of the SERP, giving them quick access to your address, phone number, website, hours of operation, and customer reviews.
You can easily create or claim your GBP and keep your information accurate and up-to-date once it’s live. Include amazing photos and videos of your storage facility, and also ask customers to leave reviews to build your company’s trust and credibility.
Invest in Billboards and Physical Advertising
Don’t forget traditional self storage marketing tactics like billboards and other physical advertising like flyers, banners, and bus stop ads.
Billboards are an impactful way to reach new customers. Place them by your facility and other high-traffic areas to capture those driving by.
Your billboard design should be eye-catching and include a clear call-to-action that will encourage people to visit your self storage website or give you a call. Remember not to overload it with too many details because they’ll only be able to see it for a few seconds.
Since digital marketing methods are more effective in today’s world, if you do decide to try traditional self storage marketing ideas, it’s best to start small or really choose which efforts are worth it.
Strengthen Your Storage Credibility Using Online Reviews
When people search for self storage facilities, they want to know that they can trust the company they’re doing business with.
That’s why it’s so important to encourage your customers to leave reviews and testimonials on your self storage website and social media platforms.
Positive online reviews will not only improve your ranking in SERPs, but they’ll also build trust and credibility with potential self storage customers.
Make it easy for your customers to leave reviews by including links on your self storage website and social media pages. You can also send follow-up emails after customers have rented and moved into their self storage unit.
Community-Based Self Storage Marketing Ideas
Thanks to the nature of the business and its specific locations, self storage companies can raise their marketing game by (sincerely) giving back to the community they serve.
Determine the needs of your facility’s community and start from there. You can start by partnering with a local charity and sponsoring food drives or even help a local high school team raise funds for special training sessions or new uniforms and equipment.
You can also offer discounts to people who use storage units as staging areas for donation drives.
Not only will these self storage marketing ideas help you build goodwill in the community, but they’ll also generate positive publicity for your business.
Boost Conversions & Sales Using Video Marketing
One of the most effective self storage marketing ideas is to use videos to effectively show potential customers that your business is convenient and easy to use.
Videos generate high engagement with the audience, so take the time to create short, informative videos that spotlight the features and benefits of your self storage facility.
You can also grow your customer base by posting your videos on your self storage website and social media platforms, particularly YouTube and Tiktok. You can run video ads on Google and social media as well.
Empower Your Self Storage Website for Online Transactions
For an even better storage experience, your self storage website should have online reservation and payment capabilities. We suggest enabling online chats with your customer service team and including real-time unit availability details for extra convenience.
By designing your site to be both user-friendly and transaction friendly, you make it much easier for your customers to make that final decision and book their units.
Storagely can add customer convenience in a few easy clicks to your website, updating it into a modern, transaction-friendly portal to further strengthen your business.
These ten self storage marketing ideas will keep your business in tip-top shape with a healthy flow of new customers.
This list is a great guide, but don’t limit yourself to only these ideas. Keep thinking about your business and customers as they change, grow, and evolve. You’ll find new ways to improve customer experience and your bottom line if you keep your eyes open.