Why is SEO self storage reporting important?
Would you ever buy a car without knowing the details and features? Of course not. An expensive investment warrants in-depth research to ensure you make the best possible choice.
The same idea applies to a reporting tool. How do you know which tools or marketing avenues are worth the investment if you aren’t armed with essential data? A reporting engine supplies critical information about your storage business—letting you know which strategies work best to get you to the top of the search engine results page.
As a storage owner, you may be familiar with an operational reporting feature detailing the number of units rented or revenue management. However, an SEO reporting engine goes the extra mile by giving you a full picture of your rentals, marketing spending, and SEO status.
At Storagely, data is our bread and butter. Data-driven decisions are how we forge a better path forward in the storage industry. So, naturally, we created a Reporting Engine Hub as part of the Storagely platform. With data and storage resources to inform your strategy and consistent work, you can conquer self storage SEO and increase your rentals.
How? Join us for a little Storagely reporting road trip.
Key Features of Self Storage Reporting Engines
It’s safe to say that storage owners have a lot on their plate. Between facility operations, staffing, and marketing, you’re booked. Reporting tools can serve as your crystal ball as you navigate the complex waters of SEO.
What features should you look for in self storage reporting software? Let’s take a look.
-
Efficient Reporting
Your reporting tool must operate like a well-oiled machine and give you comprehensive storage reports on revenue, occupancy, marketing data, and more so you’re equipped with the information needed to run your business successfully.
-
Operational Clarity
A reporting engine should allow you to track and compare the number of rentals and reservations at each location over different time periods. This data allows you to identify trends and make adjustments to improve performance. After all, knowledge is power.
-
Keyword Tracking
The best reporting software also offers keyword tracking, allowing you to monitor how your self storage website ranks for specific keywords in search engines. This information is crucial for optimizing your self storage SEO strategy and online visibility.
-
Marketing Source Attribution
Storagely closes the loop between marketing and revenue with Marketing Source Attribution. The Storagely dashboard brings every lead captured from different marketing channels under one single platform—detailing exactly how many sales are driven by each channel. Whether it’s Google, Facebook, or other marketing means, you’ll be able to see which channels are worth investing in with this comprehensive feature.
Making a Difference With Self Storage Reporting: Practical Tips for Storage Owners
While reporting tools are essential for your self storage facility’s success, they’re only beneficial if you know how to use them. Here are some practical tips to help you make the most of your self storage reporting engine.
-
Start With a Clear Goal in Mind
Before you embark on your reporting journey, it’s important to have an end goal in mind. For example, you may have a specific location that isn’t ranking well and needs extra support. Do you want the location to achieve a certain Google rank or rental increase? Are you giving yourself a realistic amount of time to reach your goals? Reporting can help you gather data about your facilities and give you the information needed to succeed.
-
Track Your KPIs
Key Performance Indicators (KPIs) are metrics that measure the success of your business goals. It’s crucial to track and analyze these metrics regularly, as they provide valuable insights into the performance of your facility. With a reporting tool, you can easily keep an eye on important KPIs like occupancy rates, rental rates, revenue growth, and more.
-
Stay Informed About Industry Trends
In addition to monitoring your facility’s performance, self storage reporting engines also provide valuable industry insights and trends.? This information can help you stay ahead of the curve and make informed decisions about your business strategy.
-
Take Action Based on Data
Having access to data is great, but it’s essential to actually use that data to inform your decisions and actions. With a robust reporting engine, you can identify areas for improvement and take action to optimize your self storage operations and marketing strategies.
Which keywords are ranking higher in your local area? Which demographics should you target when marketing your facility? Self storage reporting should inform your content strategy in every area of your business, whether it be your self storage website, blog, or Google Business Profile. According to Forbes, less than 1% of users go to the second page of search results, and the first organic result has an average click-through rate of 27.6%. Self storage SEO has never been more important in making a splash in the industry. If you want to rank well on Search Engines and increase your rentals, gathering accurate data and adjusting your strategy is paramount.
Why Should You Up Your SEO Game With Reporting Data?
The answer is simple: organic traffic!
Saving money is at the forefront of every business owner’s mind. When it comes to self storage facilities, the hefty cost of paid advertising can add up quickly. However, with a well-optimized website and effective SEO strategy, you can drive organic traffic to your site and ultimately increase rentals at a fraction of the cost. Additionally, marketing source attribution allows you to keep track of your budget and return investment in all marketing channels.
Here are some practical tips for utilizing self storage reporting data to boost your SEO game:
- Use keyword tracking data to identify which keywords are bringing the most traffic to your site.
- Continually monitor and compare occupancy rates across different time periods to identify trends and make adjustments accordingly.
- Utilize marketing source attribution data to allocate your marketing budget effectively and focus on channels that are driving conversions.
- When starting SEO for a new facility, consistency and time is key. Give yourself at least a year to build your SEO game and increase organic traffic. This patience will pay off big time in the long run.
Self storage reporting is your roadmap to a successful business venture. With an efficient reporting tool, you can use data to inform marketing efforts and business decisions—ensuring you’re in step with industry trends.
Want to boost your SEO and increase rentals? With Storagely Second-Mile SEO, you can rest assured that your website is SEO-optimized and ready to thrive. Every aspect of Storagely’s platform goes above and beyond what’s considered the “SEO norm.” Yes, basic SEO lets people know where you are. However, our Second-Mile SEO provides Google with a GPS to find your content turn by turn. Every Second-Mile SEO strategy we employ helps Google prioritize your facility in the search results.
Revolutionizing Self Storage Reporting: Storagely’s Reporting Engine
With the Storagely Dashboard, you can navigate reporting with an intuitive interface that gives you a complete picture of your marketing, revenue, and progress.
The Storagely Reporting Engine offers the following:
Revenue & Marketing Data
- The Marketing Attribution Report integrates marketing and revenue data to provide clear insights. Storagely has combined several services into one—saving you money and time when gathering data.
Rental Comparison Report
- Effortlessly compare rental numbers at each location over any chosen time period.
Year-Over-Year Rentals
- Quickly see total rental performance trends with year-over-year data.
Negative Rankings Report
- Quickly pinpoint essential keywords experiencing a decline in rank, allowing you to fine-tune your marketing strategies effectively.
Track Rankings by City
- Analyze keyword performance in cities pertinent to each of your facilities.
Unit Report
- Access a comprehensive report detailing all available rental units and their costs across various locations.
Rental Report
- Gain a detailed overview of rental revenue across all facilities with a storage report, allowing you to analyze and optimize pricing for maximum profitability.
Reservations Report
- Compare the number of reservations at each location over any selected time period with ease.
Portfolio Review
- An Investor’s dream!
Take control of your storagely business with the Storagely Reporting Engine! Our powerful operating system allows you to track important real-time metrics and make data-driven decisions with ease. Whether you’re a new business owner or a seasoned pro, the Storagely Reporting Engine has got your back. Contact us today to transform your business!
