Search Engine Optimization
Google’s Dirty Little Secret
Not every industry can be successful using Google Ads. In fact, in our experience it can often be more challenging for self storage businesses to be successful using paid advertising compared to organic methods because of the big REITS!
If you’re a self storage owner it means that you want to own and create what your future will look like. Unfortunately, Google does not tell you their dirty little secret. Once you begin to rely on Google Paid Ads to generate new rentals, you will never be able to afford to stop or reduce the budget (GASP!). As soon as you stop feeding the Google machine – your rental activity will immediately dry up.
If your storage facility is only spending on Google Ads and not investing in real SEO with the same budget, we are sorry to inform you that you do not own your business, Google does!