Why Local Ranking Factors Make or Break Your Self Storage Website

Self Storage Website Ranking Factors Attracting Success Symbolized by Magnet and Metal Beads

If you own a self storage business, having a website is essential for success. But just having any old website isn’t enough. You need to optimize it to rank highly in local search engine results and attract more customers. That means understanding the local ranking factors that affect self storage websites.


In this blog, we’ll discuss why self storage SEO is important and how best to optimize your website for higher rankings on local SERPs. As a storage marketing agency, Storagely is here to supply you with the latest trends in the industry by sharing the top-ranking factors that will help you get ahead of the competition and find success online.


Why are ranking factors essential to self storage search marketing? Let’s find out.


What Are Local Ranking Factors?

Local ranking factors are signals used by search algorithms to determine how relevant websites are for local searches. These signals can include web page content, user reviews, links on external sites, social media engagement, and more.


Google uses more than 200 different signals to determine which web pages appear at the top of the local search engine results page (SERP). By staying on top of Google’s marketing trends, you can take full advantage of popular self storage SEO techniques and improve your online presence. And, therefore, your business prospects.



Why You Should Care About Local Ranking Factors for Your Self Storage Website

Optimizing your self storage website with local ranking factors can help you reach more customers and get a leg up on the competition. Improving your rankings in local SERPs can give you more visibility to potential customers, resulting in increased leads, online reservations, and revenue.


By understanding the different local ranking factors, you can optimize your website for higher rankings on SERPs. That’s why it’s important to understand these ranking factors if you want your website endeavors to be successful.


According to Google, the top three factors influencing local results are relevance, distance, and prominence. Optimizing your self storage search marketing tactics to meet the criteria of all three factors will put you in Google’s good graces and give you a competitive edge in the storage industry.


Let’s take a look at these three elements of Google ranking and how you can best optimize your self storage website.




Relevance is how closely the content on your self storage website matches a given search query. Having relevant keywords throughout your web pages will help boost your rankings and make it easier for customers to find you online. You’ll also want to use images, videos, and other media to make your website more engaging and appealing. Pictures of your storage space, a size guide, and other resources encourage leads to interact with your company and, eventually, choose your facility.


Here are some tips on how to rank higher on Google for relevance:

  1. Make sure your content is up-to-date and relevant to your target audience. Content that is timely and interesting will attract more visitors and encourage repeat visits. 
  2. Optimize your page titles, meta descriptions, headings, URLs, and other on-page elements with relevant keywords to improve visibility in search results. 
  3. Take advantage of social media to build awareness of your content and drive extra traffic back to your website. Share your content across platforms like Twitter, Facebook, Instagram, and LinkedIn to reach a wider audience. 
  4. Invest in link building to create more organic links pointing back to your website from other authoritative sources online. Quality links from reputable sites will help boost the credibility of your website (and domain authority) in the eyes of search engines like Google. 
  5. Monitor the performance of your pages through analytics tools like Google Analytics so you can identify areas for improvement and optimize accordingly. This includes tracking keyword rankings to ensure that you’re using the right phrases in the right places on each site page.


If you need help assessing marketing data or optimizing your website, a self storage agency like Storagely can help. With our innovative storage rental software, customers can view pricing, check unit availability, reserve, and rent units with a seamless click of a button.




Distance is how close you are to the location of the search query. This means that if a customer searches for “self storage near me,” Google will prioritize self storage websites located closer to their geographic area. To capitalize on this ranking factor, use Google Maps to list your self storage website in local directories and provide an address on your website.


Here are some tips on how to rank higher on Google for distance:

  1. Keep your Google Business Profile up to date. Your business profile includes important information like your self storage website’s address, hours of operation, contact details, and more. Make sure all of this is accurate so that customers can easily find you when they search for self storage near them. Setting up a Google Business Profile may be the most significant local ranking factor you can leverage.

  2. Use geo-specific keywords in blogs, page titles, meta descriptions, URLs, and other on-page elements. These will help identify where your content is located and make it easier for search engines like Google to find it when people search for local entities online.

  3. Include location names in the content of your pages, so viewers immediately know where they’re going when they click through from search results. This can also help boost SEO rankings as search engines are more likely to show local listings at the top of results.

  4. Create a localized version of your website if you have customers in different countries or regions worldwide. This will enable them to see regional-specific information quickly and give these users a better overall experience with your brand online.

  5. Take advantage of social media by creating accounts for each location you serve. Post regularly about what’s happening in the local area—including events and promotions—and include details like address and contact numbers which will appear alongside your posts in search engine results pages (SERPs).

  6. Monitor your performance with analytics tools to track geo-targeted keywords’ performance over time, assess what kind of content works best for each region, and adjust accordingly based on these trends.




Prominence is how popular your self storage website is online. Google rewards websites with more reviews, citations, links from external sites, or mentions on social media. The experience of current tenants can play a big role in advocating for your storage facility and assuring the local community about your excellent service. That’s why securing referrals and reviews is so vital to the success of your storage locations.


It’s becoming increasingly crucial for brands to stand out from the competition to succeed in today’s digital landscape. Self-storage SEO can be a powerful tool to help make that happen.


Here are some tips on how the best self storage websites can rank for prominence:

  1. Invest in keyword research to identify popular search terms among your target audience and use them strategically throughout your content. This will make it easier for viewers to find your website in search results.
  2. Optimize titles and meta descriptions with descriptors like “best,” “top-rated,” or “top 10.” This will help signal to viewers that your content is high-quality and worth their time.
  3. Make sure your website is mobile-friendly, so visitors have a great experience no matter which device they’re searching from. This includes formatting pages with large fonts, avoiding long page loads, and ensuring links are easy to click with the touch of a finger.
  4. Ensure that all of your pages—including those behind authentication walls—are indexable by search engines so they can appear in search results when relevant keywords are used by users online.
  5. Build quality links pointing back to your website by partnering with other brands or submitting guest articles on relevant sites, as this will boost your site’s credibility within the eyes of search engines like Google.


By understanding these local ranking factors, self storage owners can optimize their websites for higher rankings on SERPs, drive more traffic, and gain new customers. With the right self storage search marketing strategies in place, you can take your business to the next level and maximize your online presence.


Are you looking for rental software and marketing services to help you optimize your self storage website and rental process? Look no further than Storagely—the ultimate self storage SEO agency that helps storage owners drive more leads and bookings. Schedule a demo today to get started!


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