Creating the best self storage websites is no easy task. It requires time, effort, and above all, creativity. But with the right tools and techniques, it’s definitely doable. There’s no need for storage owners to try to create a website from scratch. That’s the last thing on the mind of a busy entrepreneur.
As a self storage website platform, Storagely cares about the quality of the best self storage websites. Storagely has seen and developed countless web pages and has compiled the best techniques to help self storage owners create a compelling and beautiful website.
In this article, Storagely will outline 15 essential tips for creating a self storage website that stands out from the competition.
1. Keep It Simple
When it comes to the best self storage website, less is more. After all, potential customers are looking for a place to store their belongings, not browse through an endless amount of information. So make sure the website is easy to navigate and concise in its overall message.
The self storage industry is complex, with many different terms and concepts that customers need to understand. As such, it’s important to keep the best self storage websites as simple and easy to traverse as possible. Use clear and precise language, and make sure that call-to-actions are prominently displayed for convenient access.
When looking for a ready-to-go website template that will ensure success, trust Storagely to provide customer-focused and best self storage websites that are guaranteed to attract leads.
2. Use High-Quality Images
Pictures are worth a thousand words, and this old adage absolutely applies to the best self storage websites. Potential customers want to see what the self storage facility looks like, so make sure to use high-quality, professional photos to amplify the self storage experience. If possible, use images that show the storage units in use —this will give customers a better sense of the space and what they can expect.
3. Utilize Videos
Videos are another great way to show potential customers what a self storage facility offers. A quick tour of the premises can go a long way in convincing someone to rent a unit. And if there’s a lack of budget for a professionally produced video, no worries — a simple smartphone video will do the trick.
Gated virtual tours are also possible, where customers can get a sneak peek of the self storage units after filling out a form with their contact information. This is an excellent way to generate leads, as it’ll gather potential customers’ information, even if they don’t rent a unit.
4. Provide Detailed Information
Whilethe best self storage websites should be easy to navigate, they also need to provide potential customers with all the information they need to decide. This includes everything from rental prices to unit sizes to payment options.
In addition, website visitors will likely have questions about the self storage process. As such, an FAQ section that addresses common concerns on the website is crucial. If self storage owners are worried about having too much text on their website, they can always create a separate page that contains all this information — just make sure to include a link to it on the homepage.
5. Offer Online Reservations
In today’s digital world, customers expect to be able to do everything online — including making self storage reservations. So make sure that your best self storage websites offers this option. Not only will it make things easier for potential customers, but it will also save time in the long run.
Storagely offers an industry-leading rental system that’s proven to outperform other competitors. The software integrates seamlessly with SiteLInk and provides instant rental access to customers.
Want to learn more about our innovative platform? Take a product tour!
6. Create Self Storage SEO-Friendly Content
For the best self storage websites to show up in search engine results, it’s important to use keyword-rich content. This means incorporating relevant keywords throughout the website, from the homepage to the individual self storage unit pages, so customers can easily find storage solutions.
Ways to Integrate Self Storage SEO on the BEST Self Storage Websites:
- Scatter keywords throughout blogs and web pages.
- Use keyword-rich titles and meta descriptions.
- Use alt tags on all images.
- Use storage software to track effectiveness in local searches.
Why is local keyword implementation so important?
Well, self storage is a very location-specific industry. New customers are looking for a self storage unit close to their home or business. So it’s essential to ensure that the website is optimized for local searches. Most of the time, customers will find a company through Google searches, and it’s vital for the business to appear on the first search page for optimal SEO.
Keyword research is essential for self storage website success, and Storagely can help. With software that can track the effectiveness of websites, a business can formulate a data-driven plan to improve its online presence.
7. Make Sure the Website is Mobile-Friendly
In today’s world, it’s estimated that most web traffic comes from mobile devices. So it’s essential that the best self storage websites are optimized for mobile. This means having a responsive design that automatically adjusts to different screen sizes.
Storagely is proud to offer responsive best self storage websites that look great on all devices. Customers will have no problem viewing rental prices, unit sizes, and other important information — no matter where they are.
8. Include Customer Testimonials
Customer testimonials are a great way to build trust and credibility. Prospective customers are more likely to rent a self storage unit from a business that comes highly recommended. So make sure to include testimonials on the website.
9. Use Live Chat
Another great way to build trust is by using live chat. This way, potential customers can have questions answered in real-time by a self storage expert. And if there’s no one available to chat with, a chatbot can answer basic questions.
Potential tenants may not want to pick up the phone to contact storage facilities, but if there is a chat option available, they’ll be eager to start a discussion!
Storagely’s live chat system allows leads to continue asking questions when they’re away from their computer via email—continuing the conversation and leading to more rentals.
10. Use Call-to-Actions
A self storage website is only successful if it’s able to convert visitors into customers. And one of the best ways to do this is by using call-to-actions (CTAs). These buttons or links encourage visitors to take a specific action, such as renting a self storage unit.
Some examples of effective self storage CTAs include:
“Reserve a Unit”
“Get a Quote”
Make sure to place CTAs prominently on the website so they can’t be missed. And don’t forget to test different CTAs to see which ones are most effective.
11. Include a Live Pricing Calculator
A live pricing calculator is a great way to increase self storage website conversions. This way, potential customers can get an instant quote for the self storage unit they need. And if the price is right, they’re more likely to rent a unit on the spot.
12. Offer Discounts and Promotions
Who doesn’t love a good deal? Offering discounts and promotions are a great way to entice potential customers to rent a self storage unit. This could be anything from a percentage off the first month’s rent to free moving materials. Owners may not always have running promotions. Still, when they do, they should be promoted on the website in an accessible manner.
13. Regularly Update a Blog on Your Self Storage Website
Blogging is a great way to improve self storage SEO and drive traffic to the site. But more importantly, it helps build trust and credibility with potential customers. They’re more likely to rent a self storage unit from a business that provides valuable content. By supplying quality content that offers solutions to customers’ inquiries, storage unit businesses become a trusted authority on the subject.
When writing self storage blog posts, include relevant keywords so that the articles can be easily found online. And don’t forget to promote the blog posts on social media and other channels.
14. Create Gorgeous Web Design
The best self storage websites need to have a clean and modern design if they want to be successful. Leads will judge the business based on its website, so making an outstanding first impression is important.
Some of the best self storage websites design tips include:
- Use a simple color scheme.
- Include high-quality images.
- Make sure the website is easy to navigate.
- Ensure web pages load quickly.
Remember, online platforms need to be designed with the user in mind. So make sure to create a website that’s both aesthetically pleasing and easy to use.
15. And Finally—Use Storagely!
When it comes to the best self storage websites, Storagely is a clear software choice. With its easy-to-use platform and wide range of features, Storagely has everything self storage owners need to create a website that’s both efficient and eye-catching. And best of all, there’s no need for any prior website design experience — Storagely takes care of everything.
Creating the perfect and best self storage websites doesn’t have to be complicated. Just follow our tips, and storage unit owners will be well on their way to success. And if help is needed along the way, Storagely is always here to lend a hand.
Looking for the best self storage websites software? Storagely offers an industry-leading rental system that’s proven to drive results. With features like mobile-first design, live chat, gated virtual tours, rental software, and a reservation system, storage websites will thrive and have the edge over the competition. Get started today with a free analysis!