What is a Pre-Launch Website? Why Would I Need One?

In the business world, timing is everything. This couldn’t be truer than when launching a new self storage facility. But did you know attracting customers should start well before your doors officially open? This is where a pre-launch website comes into play.

What is a Pre-Launch Website?

A pre-launch website is a webpage created and launched for a new self storage facility before the physical location is open for business. It is a strategic move aimed at several objectives, each of which contributes to the success of your new location. Let’s delve deeper into the advantages of a pre-launch website.

Priming Search Engines

Firstly, a pre-launch website helps to prime search engines. As soon as your self storage website is live, it gets crawled and indexed by search engines such as Google. Launching the website before the facility opens lets these search engines know that this new location exists as early as possible. This can increase your visibility in search results and potentially attract interested customers.

Publishing Search-Optimized Content

Another advantage of a pre-launch website is the ability to publish search-optimized content. Effective self storage SEO strategies can take time to gain traction, so the earlier we start, the better. With a pre-launch website, you can publish content relevant to your self storage facility, gradually improving your site’s ranking and ensuring we’re not starting from scratch when the facility opens.

Establishing Brand Awareness

A pre-launch website is also an excellent tool for establishing brand awareness. It introduces your self storage facility to the local market and gives potential customers an idea of what to expect. By the time your doors open, you will have already begun to build recognition and trust within your target audience, making it easier to convert leads into customers.

Collecting Leads

Finally, a pre-launch website acts as a lead generation tool. You can start collecting leads even before your self-storage facility is open. This early collection of leads will allow you to lease up your new space faster as soon as the doors open. It’s like having a waiting list of eager customers ready to rent storage units online even before your grand opening.


When utilized effectively, a pre-launch website can offer an array of benefits for your new self storage facility. It primes search engines, allows for publishing search-optimized content, helps establish brand awareness, and kickstarts your lead collection. So why wait until your doors open when you can start laying the groundwork for success today?

For more information on how a pre-launch website can benefit your self storage facility, don’t hesitate to contact us. We’re here to help set you up for success from day one!


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