How do storage businesses succeed in the digital age? A self storage Google Business profile is essential to your online success. In order for your local business to thrive, it’s imperative for customers to find your storage facility quickly and efficiently when conducting a Google search. You can use many strategies and platforms to boost your company’s search engine ranking, and a Google Business Profile is one of the best online marketing tactics in a self storage SEO toolkit.
A Google Business Profile (GBP) is a free and easy-to-use tool for businesses of all sizes to create a listing on Google. A GBP listing allows customers to find your business online and provides information like your hours, location, and contact information. You can also add photos, videos, and posts to help customers learn more about your business.
If you want to ensure that your self storage business shows up in search engine results, storage facility owners need to create and optimize a self storage Google Business Profile (formally known as Google My Business). But how do you get started? Storagely is here to help you with a step-by-step guide on creating and maintaining an effective Google Business Profile.
What is a Google Business Profile?
If you’re unfamiliar with Google Business Profiles, they are listings that appear on Google when customers search for a specific type of business in their area. For example, if someone searches for “self storage in Boston,” Google will display a list of self storage businesses in the Boston area, along with their business name, address, phone number, and hours of operation.
Your Google Business Profile is a free listing that appears on Google when people search for your self storage business. It includes your business name, address, hours of operation, contact information, and customer reviews.
Creating and optimizing your self storage Google Business Profile is important for three reasons:
- It helps potential customers find your business online.
- It gives you control of what information appears about your business.
- It boosts your self storage SEO (Search Engine Optimization)—helping you appear first in local search results.
A GBP profile is also an excellent way to connect with customers and generate reviews. If you want your business to succeed, customers need to see you as a reliable, trusted resource. GBP profiles ensure potential leads understand your mission and feel confident that you’re the best storage facility in the area.
Furthermore, a GBP listing can boost your self storage SEO. When you create a listing, you have the opportunity to add keywords and phrases that describe your business. These keywords will help you appear higher in search engine results, making it more likely that potential customers will find your business.
How to Set Up Your Self Storage Google Business Profile
Are you ready to get started? To create or claim your self storage Google Business Profile, follow these steps:
- Go to business.google.com and click “Start now.”
- Enter your self storage business name and address.
- If your storage facility already appears in search results, you’ll see a message that says, “You already have a Google+ page for this business.” Click “Continue.”
- If your business name doesn’t appear in search results, you’ll see a message that says, “No match found.” Click the “Add your business” button.
- Select your business category from the list that appears.
- Enter a phone number or website URL for your company.
- Click “Continue.”
- Choose how you’d like to verify your business listing. You can choose to verify by phone or by mail. Keep in mind that if you choose the mail option, it could take a few days to a few weeks to receive the verification code.
- Enter the verification code Google sends you and click “Continue.”
- Once your storage business is verified, you can add additional information to your listing, such as photos, videos, services, and specials.
That’s it! You’ve successfully created a self storage Google Business Profile. Now that your listing is live, it’s time to start thinking about how to optimize it.
How to Optimize Your Self Storage Google Business Profile
Now that your self storage Google Business Profile is live, it’s time to start thinking about how to optimize it. Here are a few tips:
- Add keyword-rich descriptions. When you create your self storage listing, you’ll have the opportunity to add a description of your business. Include relevant keywords and phrases that potential customers might search for.
- Add photos and videos. People are visual creatures—they love seeing photos and videos of businesses before they visit them in person. Adding high-quality photos and videos to your self storage Google Business Profile will help you stand out from the competition.
- Respond to reviews. When customers leave reviews of your self storage business, be sure to respond—both the positive and the negative ones. This shows potential customers that you’re active on your listing and care about what people say about your business.
- Encourage customers to leave reviews. The more reviews you have, the better! Encourage your customers to leave reviews of your self storage business by adding a link to your GBP profile on your self storage website and in your email signature. You can also promote your listing through email and social media.
The Importance of Regular Self Storage Google Business Profile Posts
In addition to optimizing your self storage Google Business Profile, making regular posts is crucial. These posts can be anything from self storage tips and tricks to special events announcements. Keep in mind that these posts aim to engage potential customers and encourage them to visit your self storage facility.
To get started, log in to your self storage Google Business Profile and click on the “Posts” tab. From there, you can create a new post by clicking the “Create a Post” button. Relevant keywords and phrases in your posts will help you appear higher in search engine results.
Customers are always looking for helpful, quality content. If you can provide them with the information they need, they’re more likely to do business with you.
Google Business Profile Post Examples:
- Announcements: Got a new self storage special or event coming up? Let your customers know by creating a post about it!
- Tips and Tricks: Share self storage tips and tricks with your customers. For example, you could share advice on how to pack fragile items or how to store seasonal decor.
- Photos and Videos: As we mentioned before, people love seeing photos, videos, and virtual tours of businesses. If you have any high-quality visuals, be sure to share them on your GBP profile.
- Blog Posts: If you have a self storage blog, you can share your latest blog post on your GBP profile. Just be sure to include a catchy headline and a brief description of the post.
You can easily create a self storage Google Business Profile that will help you attract new customers. Just remember to keep your profile updated and to make regular posts. If you do, you’ll be sure to see results in no time!
By following these tips, you can be sure that your self storage Google Business Profile is optimized for success. Creating and optimizing your GBP profile is an excellent way to connect with customers, generate reviews, and boost your self storage SEO. So what are you waiting for? Get started today!