It’s easy to assume that Google is all-knowing and that the first few results it shows are the most relevant to your search, isn’t it? Are all search results created equal, though?
Do you avoid the first few results because you know they’re advertisements?
Do you swipe past the advertising and click the first non-paid result?
You’re not alone.
The top results on Google’s secret algorithm are unpaid search results, also known as organic search results.
Nobody knows the precise recipe, but we’ve identified at least 250 variables that affect a website’s search engine ranking through experimentation and Google comments.
By optimizing specific elements of your self storage website to appeal to search engine results pages, you may improve its organic Google ranking.
This is called self storage SEO (Search Engine Optimization)! At Storagely, our SEO specialists constantly learn new trends and marketing strategies to implement for your self storage facility.
SEO is the most critical aspect of self storage marketing, yet it’s also the most misunderstood and difficult to master. Why? Because it’s ever-changing! Google updates its algorithm regularly, so what worked last year may not work this year.
This means that self storage SEO is an ongoing process, not a one-time event. You can’t just “set it and forget it.” You must constantly monitor your storage website’s search engine optimization to ensure you’re using the most effective self storage marketing strategies.
But don’t despair – our team of self storage marketing experts is here to help you every step of the way!
What You Need to Know About Self Storage SEO
While we won’t go into all the influencing factors today, here are a few compelling reasons why investing in SEO for your website is well worth the time and effort.
The most important benefit of organic search results over sponsored search results is their greater human impact: Trust.
When Google displays paid ad results, it indicates this with a label, and most consumers are well-informed enough to identify such advertising.
Potential customers may wonder, “Why is this company paying to have their ad appear higher up? Why should I give them my money when the other businesses on this list earned their high ranking?”
What the consumer may not realize is how much effort goes into ranking organically with self storage SEO. You’d want to believe that the quality of the company is what elevates them to the top of the rankings (and merit does play a significant role!). Still, ranking organically also necessitates a well-planned approach and a lot of work. This leads us to our next point…
Hard Work Pays Off
Ranking organically requires a significant investment of time and resources for self storage facilities.
Organic ranking success is achieved by optimizing many different aspects of your self storage website, from the quality of your content to the structure of your code. The SEO process is complex, and it takes a team of experts to do it right.
Storagely has done a lot of this heavy-lifting for you! Every page and element within the Storagely platform is optimized for localized keywords.
You need self storage marketing specialists who understand what measures can be taken to ensure your website is viewed in favor of Google’s algorithm and constantly keep up with the latest changes for local search rankings.
If you want to really step your SEO-game up a notch, you might want to consider partnering with a marketing company that specializes in self storage.
If you’re willing to put in the work, you’ll reap the benefits. Ranking organically can help you convert leads into customers—leading to the best kind of growth for a storage unit business..
At Storagely, we invest the time and resources necessary to stay ahead of the curve and ensure your self storage website is getting the best possible results.
Owning VS Renting
Paid search results only bring in visitors for the time you’ve paid for ad space. In this way, it is similar to renting an apartment. When you’re done paying for it, it is no longer yours.
Taking steps to rank organically has long-term benefits, and it does take time to be highly ranked on Google, after all. However, once you’ve earned those top spots, your increased web traffic will keep you at the top of the search engine results page (SERP). Google will view your storage website as a credible source of information when more people visit it.
A higher search engine rating will also help you build consumer confidence. And that’s exactly what you need to succeed in self storage marketing!
To be clear, we’re not suggesting that Google advertising or any other search engine advertisements are useless. Many individuals will skip past them, but not always. When you don’t rank as highly as your competition, Google advertising may occasionally be a viable way to boost visitors to storage websites.
However, we believe that Google advertisements are only a temporary measure to draw visitors to your website as you improve in the rankings with fresh and valuable material and increased website traffic, among other things. Then, once you’ve climbed up the ranks, you won’t need them anymore and can use those funds in alternative ways to improve your self storage unit business.
Higher Quality Content
Investing in ranking organically implies that your website meets Google’s high-quality criteria. Yes, making your website optimal will take a lot of work. But what exactly does “optimize” imply?
Optimizing your website for self storage SEO means creating high-quality, helpful content and a user-friendly design that will actually catch people’s attention. Getting exposure on the internet is meaningless if people can’t find your site to interact with it.
There’s no sense in having a website that folks quickly leave when they arrive. The best self storage websites with well-designed content and appropriate design give businesses access to a platform that may help them attract new consumers and flourish in our increasingly web-based world.
Convert Visitors to Customers
At Storagely, we help ensure your website is designed to make it easy for self storage customers to find what they’re looking for and take the next step to contact you or self-select a unit.
A website that’s not designed with self storage customers in mind is likely to have a lower conversion rate, even if it’s ranking on the first page of Google. Customers won’t stay on your site if they can’t find what they’re looking for, and they won’t self-select a unit if the process is too complicated.
Storagely was created by storage industry experts and digital marketing professionals for this very reason! By working together, we’ve been able to create one of the most effective self storage website platforms out there.