Case Study: How Storagely Successfully Launches Facilities With Self Storage SEO Strategies

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Self storage SEO (Search Engine Optimization) is of the utmost importance when you open a storage facility. Opening a business means a lot of work—including self storage marketing to establish your facility as the best storage unit option. Ranking high in organic search results can take a while. As a consequence, it may be a year or so before your business finds the footing it needs to thrive. 


But what if you could be set up for success right out of the gate?


Storagley is excited to offer the solution to your marketing worries with our revolutionary pre-launch process. 


In this blog post, we will delve into a Storagely case study and examine strategies to boost your SEO efforts, ensuring you attract renters right from the moment your facility opens its doors.



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What’s the Deal With Self Storage SEO?

When it comes to self storage, SEO is crucial. It’s not just about having a good website and social media presence—it’s also about ranking high in search engine results. This means that when someone searches for local self storage options, your facility will show up at the top of the list. The value of ranking high in organic search cannot be overstated. If you can get your storage business in one of the top coveted spots, the need for Google Ads will disappear—and save you an incredible amount of money. 


So, how do you get there? With Storagely’s pre-launch process.


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What is Pre-Launch SEO?

Pre-launch SEO is when we do SEO work for self storage facilities that have not yet opened. 


Think of pre-launch SEO as planting seeds for a garden you’re planning to grow. Just as you would prepare the soil, choose the right location, and plant seeds before you expect any flowers or vegetables to sprout, pre-launch SEO lays the groundwork for your self storage facility’s website visibility. It’s about preparing the digital ‘soil’ of the internet with keywords, content, and backlinks so that, by the time your ‘garden’ (or storage facility) is ready to open, you’ve already begun to sprout in search engine rankings, attracting leads like bees to pollen. 


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Storagely’s SEO experts will work with you to optimize your website, Google Business Profile, and overall digital presence before your grand opening. Local Search Engine Optimization is one of the key strategies we use to get your self storage units noticed by leads in the area. By optimizing websites and listings to appear at the forefront of local search results, self storage businesses can enhance their visibility and draw in renters from the get-go.


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Pre-Launch Self Storage SEO Strategies Include the Following:


  • Storagely Website  

Our team will create a professional, user-friendly self storage website for your storage facility, optimized with keywords and content. Our websites are customized for the storage business and loaded with features like an innovative rental system, storage unit Size Guides, Location Maps, online payment options, and more. 



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  • Google Business Profile


A Google Business Profile is essential for local SEO and will help you appear in Google Maps when potential self storage customers search for self storage options near them. Our team will set up your profile with all the necessary information, including address, contact details, business hours, photos of your facility, and relevant posts. 


  • Custom Content Creation


Our pre-launch process includes creating custom content for your website to boost your location’s SEO and create valuable resources for potential tenants. This may include blog posts, Signal Genesys articles, city pages, SEO landing pages, and more—all designed to boost your search engine ranking. 


  • Backlink Building


Backlinks are links from other websites that direct users back to yours. These are crucial for SEO as they show search engines that your website is legitimate and trustworthy. Our team will work to build backlinks from reputable websites, further boosting your website’s visibility and credibility. 


The key to successful pre-launch SEO is starting early and being consistent. By planning and implementing a comprehensive strategy, your storage facility can establish itself as a top choice before entering the scene. Not only will this save you money on paid advertising down the line, but it will also give your business a head start in building brand awareness and attracting potential tenants. 


Case Study: Bluebird’s Spectacular SEO Sprint to Success


To demonstrate the power of pre-launch SEO, let’s take a look at how it worked for one of our clients, Bluebird Self Storage


 Strike up the band and roll out the red carpet because the Bluebird story is one for the ages. 

This isn’t just another tale of “We built it, and they came”; it’s more like, “We SEO’d it, and they couldn’t stay away.” Before a single storage unit door at Buffalo Run had even gleamed in the Calgary sunrise, our pre-launch self storage SEO magic was brewing, setting the stage for success.


Picture this: Bluebird’s new facility in the heart of Calgary, home to a bustling 1.3 million people eager for quality storage solutions. The facility is surrounded by self storage REITS (the storage equivalent of the Avengers), including Sentinel, StorageMart, Uhaul, and Public Storage. Sentinel, part of the Storage Vault ensemble, boasts a staggering 200+ locations! And here comes Bluebird Self Storage, the new kid on the block, ready to take on the Titans.


But, dear readers, Bluebird’s facility on Buffalo Run Blvd didn’t just tiptoe into the arena; it made a superhero landing. Opening on July 5th, 2023, this facility did the unimaginable and secured an eye-popping 103 rentals in its inaugural month without spending a dime on paid advertising

You heard right. In a digital age where throwing cash at ads is as common as forgetting passwords, Bluebird broke the mold—18 months of Storagely’s strategic pre-launch self storage SEO strategies paid off in a big way. 


To put this feat into perspective, the next closest competitor had 76 rentals for the whole month of August 2023—and they had been in the game for five years. Bluebird Self Storage didn’t just set the bar; it launched it into orbit.



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What’s the takeaway of this case study? With Storagely’s SEO expertise, you’re not just opening a storage facility; you’re unleashing a rental magnet. The Bluebird Buffalo Run saga isn’t just a case study; it’s proof that even in the toughest neighborhoods, David can still have Goliath breaking a sweat. Welcome to the big leagues.


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Start Your Pre-Launch Self Storage SEO With Storagely

Don’t wait until the last minute to start SEO for self storage. The earlier you begin, the better your chance of ranking higher in search engine results and attracting potential renters. With Storagely by your side, you’ll gain a competitive edge and establish your brand as the go-to choice for self storage. 


In addition to our pre-launch strategy, our expert team also offers ongoing SEO tools and services to ensure that your self storage facility maintains its top ranking in search engine results. We understand that SEO is not a one-time task but a continuous process, and we are committed to helping your business stay ahead of the curve. With our range of plans, you can choose the services you need to thrive in the self storage industry.  

Are you ready to see your self storage business soar to success? With Storagely’s pre-launch process, our team will establish your online presence before you open for business. Let us help make your storage facility a success from the very beginning. Contact us today to get started! Let’s sprout and grow together.

Download our free eBook, and you'll be on your way to becoming a self storage SEO master!


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