Storagely has helped a range of self storage clients achieve their goals with the innovative Storagely platform and Second-Mile SEO strategies. Storagely’s four hubs include a streamlined Rental System, Self Storage Website, Marketing Tools, and a Reporting Engine. This self storage case study explores the objectives, obstacles, and remarkable success story of “Client A.”
THE GOAL
Client A’s primary objectives with Storagely included enhancing and optimizing their website content, achieving higher search rankings, and maintaining seamless website functionality. Their focus was on ensuring their content was up-to-date and SEO-optimized to attract and engage more qualified traffic. Additionally, they aimed to simplify the way tenants find and work with them by providing a simple, quick, and intuitive way to transact business.
THE CHALLENGE
REITs posed a difficult challenge for Client A, as they proved to be tough competitors in the self storage industry. These large corporations have a significant online presence and are able to invest heavily in digital marketing, making it difficult for smaller companies like Client A to compete.
In addition, Client A’s outdated website design affected user experience and was not optimized for performance. This led to lower search rankings and decreased visibility on search engines.
Client A also faced challenges with Google Business Profile optimization. Many of their self storage facility locations were “under-performing” with a noticeable lack of response. Reviews and GBP optimization play a significant role in driving conversions.
THE RESULTS
The Storagely platform has significantly boosted conversions thanks to its seamless checkout process and integrated SEO features. By leveraging consistent Second-Mile SEO strategies and optimizing Google Business Profiles, Client A experienced a remarkable increase in both traffic and visibility.
Storagely’s marketing efforts improved Client A’s keyword ranking for “storage units [city]” from an average baseline ranking position of 17.4 to 12.66 within 6 months. This highlights their self storage website’s increased relevance in hyper-local searches after switching to Storagely, making it easier for tenants to discover their platform and complete rentals online.
Our Abandoned Rental Recovery feature proved highly effective in evaluating this self storage case study. During this period, it helped recover 221 potentially lost leads, resulting in $37,558.00 in recovered revenue, an impressive 26% recovery rate.
105% Increase in Online Rentals
Client A saw a 105% increase in online rentals, thanks to Storagely’s exclusive rental system or “Renterface.” By enhancing the website’s user experience and functionality, customers can search for units, reserve them online, and complete rentals seamlessly in 30 seconds.
Storagely’s rental system simplifies and enhances the tenant experience with proactive answering, seamless integration with facility management software, abandoned rental recovery, and secure online payments. Tenants can confidently rent units directly on your website without the inconvenience of sketchy third-party checkouts. Features like a geo-locator for nearby storage and value-based pricing smoothly guide tenants through the rental process. Storagely customers experience unprecedented speed toward full occupancy with the market’s highest converting rental system.
186% Conversion Rate
Client A saw a 186% increase in conversion rate after implementing a Storagely website. Storagely’s conversion-based website design is built to turn leads into tenants. With years of expertise in self storage digital marketing, we create data-driven designs that optimize user experience and maximize results. Our websites feature custom design, live chat, SEO optimization, Google reviews, and a seamless rental process, making it easier than ever to attract and convert potential tenants.
90% of Locations Had More Rentals
As a result of implementing Storagely’s services, 90% of Client A’s locations had more rentals compared to the previous year. With an initial investment in Storagely, this not only increased their revenue but also helped them gain a competitive advantage in the self storage market.
Become the Next Self Storage Case Study Success Story: Get Started With Storagely Today
Admiring the results of this self storage case study? Take your self storage business to the next level with Storagely’s expert solutions. Boost your rentals, improve your online presence, and surpass the competition today. Contact us now to schedule a free demo and see the difference Storagely can make to your business!
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