Do you wonder how you can increase your self storage unit rentals? Is your facility struggling to compete against REITs? If you answered yes to both questions, you’ll want to keep reading to see how storage businesses can get ahead in the industry.
In this case study, we’ll explore how Storagely helped Gatekeeper Self Storage become a contender in Peachtree City, Georgia with a combination of SEO for self storage, the Storagely rental system, and other innovative strategies. With Storagely by your side, you can boost self storage engine ranking and beat self storage REITs.
Gatekeeper Case Study: Exploring the Jaw-Dropping Self Storage Search Engine Results
After the COVID boom, it’s now apparent that the self storage industry is slowing down. REITs (Real Estate Investment Trusts) dominate the market with their large-scale operations and resources.
Smaller facilities like Gatekeeper Self Storage can face challenges in keeping up with these well-funded competitors that seem to rule the self search engine. However, there’s still plenty of room for growth and success for smaller storage businesses with the right self storage marketing strategies. It’s not easy to compete against the big players in the storage industry. But it’s not impossible.
How did Storagely help Gatekeeper conquer this hurdle? Let’s take a look.
Prior to partnering with Storagely, this Gatekeeper Self Storage was told that they could not rank any higher on Google because REITs were in front of them.
Seven months later, they are outranking BIG-TIME REITs
In August 2023, they were ranking 15th (page 2) for the keyword “climate control storage peachtree city ga.” By April 2024, Storagely helped them climb 3rd on page 1.
This jump in rank led to a 43.3% increase in year-over-year rentals at their location over a 3-month period in 2024.
Why is this important? EVERYONE is renting less units in the current climate. To be in the PLUS to such an extent is incredible. With Storagely, you can achieve these results while simultaneously lowering your self storage costs.
At Storagely, we’re all about WALKING the WALK. Yes, we can talk all day about how efficient our strategies are, but ultimately, we’re about delivering tangible results.
Want to see more? We’ve got you covered.
Check out our Bluebird Self Storage Case Study to see how we helped their Buffalo Run facility gain 103 rentals in their opening month without paid ads. How? Storagely’s pre-launch self storage SEO magic!
If you’re a storage facility wondering how to make a splash in the local market, it’s time to consider Storagely. We offer a range of plans so you can make the best choice for your storage business. From innovative storage websites to Second-Mile SEO, Storagley provides a game-changing platform for you to get ahead.
How Does Storagely Boost Self Storage Search Engine Ranking?
With these too-good-to-be-true results, you may think Storagely has a team of superheroes working behind the scenes. Although we do wear capes, our success comes from years of industry and marketing knowledge. We know the storage business inside and out, and we know the world of storage has its own set of quirks. That’s why we employ what we call “Second-Mile SEO.” Our Second-Mile SEO tactics are tailored to storage business needs and go above and beyond the basic SEO strategies competitors offer. To win the race against REITs, you’ll need cutting-edge self storage marketing strategies.
The key to all of the above strategies is local optimization. Targeting the right audience with local keywords and a streamlined rental process is essential for your storage facility’s success. A run-of-the-mill marketing agency may use basic SEO strategies like websites, keyword research, landing pages, internal linking, and blogs. Although these strategies are important, you’ll have to dig deeper to stand a chance against self storage REITs in your area. That’s why every element of the Storagely Platform is optimized to the nines.
For example, “Website Optimization” may be just one item listed above, but “Optimization” involves numerous elements in order to be effective. Each Storagely website is tailored to your specific needs and includes the following:
- Second-Mile SEO
- Flawless Navigation
- Conversion-Focused Design
- Simple, Customizable Web Design
- Mobile-Responsive Website
- Dependable Hosting
- Content Control
- Streamlined Rental System
- Lightning-Fast Loading Times
- Proper URL Structure
- Schema Markup
- Control Content
- Size Guide
- Blog Builder
- Live Chat
- Location Map
- Highlight Features
- Value-Based Pricing
- Helpful Tooltips
- Review Schema
- Multi-Lingual SEO
- Listing Management Tool
- Proper Title Tags
- Proper H Tags
- City Pages for SEO
- Google Reviews that Generate Automatically
- And more!
Phew. That’s a long list. But you know what? You’re worth it!
Storagely strives to provide each storage facility with the best value. Spending less for better results? That’s music to every storage owner’s ears. With a Storagely website, your potential tenants can find storage units, choose the right storage unit size, and complete the checkout process within 30 seconds. Every facet of our platform encourages a smooth user experience.
Want to know more about Storagely’s Second-Mile SEO? Check out our free eBook to become a self storage SEO expert!
Trust Storagely to Increase Storage Unit Rentals
It’s time to say goodbye to REITs dominating the storage industry. With Storagely, you can beat them at their own game and become a contender in your local market. Our innovative marketing strategies cater specifically to the unique needs of storage facilities and deliver real results like increased rentals, self storage search engine ranking, and decreased marketing spending. Don’t just take our word for it; check out our case studies and see for yourself how Storagely helps storage businesses succeed.
What are Storagely customers saying? Take a look for yourself.
“I can tell you our rentals in the Springfield market are up fifty percent. And we think a significant amount of that can be attributed to the SEO work on the back end and not having to pay to acquire those customers through Google Ads.”
—Jacob Mortensen, Vice President of Operations & Corporate Support | 10 Federal Storage
“I think within the digital marketing industry, there are many, many companies that claim that they do SEO, but we didn’t really know what SEO was until we saw the way Storagely did it. By focusing on SEO, we’re able to bring that customer acquisition cost way down. And by providing excellent service, we’re able to increase the average length of stay.”
—Jason Koonin, CEO | Bluebird Self Storage
“We got over a hundred and thirty rentals our first month…we were able to get these results even without paid advertising through Google…We’ve had huge success in investing with them as a partner. And, ultimately, we wouldn’t open a store without them.”
—Jamie Bennet, Self Storage Owner | Bluebird Self Storage
With Storagely, you gain a partner who will ensure your storage company performs at its best. Through expertise, collaboration, and innovative strategies, we’re ready to transform your business. Most storage facilities offer clunky websites, poor user experience, and outdated marketing tactics. Don’t just blend in with the competition—stand out with Storagely.
Are you ready to experience the same unbelievable results? Get started with Storagely today to climb to the top of self storage search engine results and beat the REITs!
