[2024] The Best Self Storage SEO Guide

2023 Best Self Storage SEO Guide

Importance of Self Storage SEO

In today’s digital age, having a strong online presence is critical for any self storage facility. With more and more people turning to the internet to find storage solutions, implementing effective search engine optimization (SEO) strategies can significantly impact the success of your self storage business (rentals, revenue, and return on investment). 

SEO is the process of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). By strategically targeting relevant keywords and optimizing various elements of your website, you can increase your chances of appearing higher in search results when potential customers are looking for storage options. 



Secondly, SEO helps you reach your ideal tenants, especially if you are offering a more premium facility and not chasing the rock bottom price.  By optimizing your website for specific keywords and phrases related to self storage, you can attract users who are actively looking for storage solutions in your location. This targeted traffic is more likely to convert into actual customers, boosting your occupancy rates.

Furthermore, SEO can help increase brand awareness and credibility. When your website consistently appears in top search results, users perceive your facility as more reliable and trustworthy. They are more likely to choose your facility over others because they associate higher search rankings with better quality and service.

Finally, SEO provides long-term benefits for your self storage facility. Unlike paid advertising, which stops generating traffic once the budget runs out, SEO efforts can have a lasting impact. By continuously optimizing your website and staying on top of industry trends, you can maintain a strong online presence and attract potential customers for years to come.

In the following sections of this article, we will dive into the various SEO strategies specifically tailored for self storage facilities. From keyword research to on-page optimization and off-page optimization, we will explore the key factors that can help your facility rank higher in search results and drive more traffic to your website.

So, whether you’re a small local storage facility or a larger chain of storage centers, investing in SEO is a worthwhile endeavor. By understanding and implementing effective SEO strategies, you can enhance your visibility, attract more customers, and ultimately increase your self storage facility’s success in the digital landscape.

Stay tuned for our next section, where we will provide an overview of the self storage market and discuss the key factors to consider in SEO for self storage facilities.


Keyword Research for Self Storage SEO

When it comes to optimizing your self storage facility’s website for search engines, keyword research is a crucial step. By identifying the most relevant keywords in your industry, you can ensure that your website appears in the search results when potential customers are looking for storage solutions. Let’s delve into the three key aspects of keyword research for self storage SEO.

Identifying Relevant Self Storage Keywords

To begin, it’s essential to identify the most relevant keywords for your self storage facility. These are the words and phrases that potential customers are likely to use when searching for storage options in your area. Put yourself in their shoes and think about what terms they might enter into a search engine. For example, if you offer climate-controlled storage units in New York City, relevant keywords might include “climate-controlled storage NYC” or “temperature-controlled storage units in New York.”

To find these keywords, you can utilize various keyword research tools such as: 

There are 4 buckets of search keywords that are beneficial to review because each phrase shows the buyer intent as well as different strategies. 


Self Storage Keyword Ideas


  • Similar: keywords that are most like “self storage”. Examples: self storage near me, self- storage near me, self-storage facility, self storage facilities.
  • Related: keywords that are within the same industry.  Examples: storage units near me, storage, storage near me, storage unit near me.
  • Questions: are “long tail” key phrases that are very specific.  Examples: how much does self storage cost, can you store a car in self storage, how secure is self storage, etc.
  • Low Search Volume: potentially valuable phrases for unique features. Examples: self storage commercial, self storage and moving, self storage protection, etc.

Top Self Storage Keywords

We have saved you a lot of time and money and have provided you with the top keywords that we use to optimize all of our customers’ websites at the bare minimum. If you do not have content, blog posts, pages that speak to these keywords, you are leave money on the table. 

  • Storage units
  • Self storage
  • Storage units near me
  • Storage near me
  • Self storage near me
  • Storage facilities 
  • Self storage units
  • Storage units + city name 


Dark Purple and Yellow Marketing Brand Geometric and Modern Facebook Ad


Long-Tail Keywords for Self Storage Local SEO

In addition to identifying broader keywords, it’s also important to focus on long-tail keywords for local SEO. Long-tail keywords are more specific and usually contain three or more words. These phrases often have lower search volume but higher intent, meaning that users who search for them are more likely to be interested in your services.

For example, instead of targeting the generic keyword “self storage,” you could optimize your website for long-tail keywords such as “affordable self storage units near me” or “secure self storage facility in [city name].” By incorporating these long-tail keywords into your website’s content, meta tags, and headings, you can attract highly targeted traffic and increase the likelihood of converting visitors into customers.

Self Storage Competitor Analysis

Lastly, conducting a thorough competitor analysis can provide valuable insights into the keywords your competitors are targeting. By examining the websites of other self storage facilities in your area, you can gain a better understanding of the keywords that are driving their organic traffic.

Start by identifying your main competitors and analyzing their websites. Look for the keywords they are using in their meta tags, headings, and content. This information can guide your own keyword strategy and help you identify any untapped opportunities. Additionally, you can explore their backlink profiles to uncover potential link-building opportunities for your own website.

Remember, effective keyword research is the foundation of a successful SEO strategy for your self storage facility. By identifying relevant keywords, optimizing for long-tail keywords, and conducting competitor analysis, you can enhance your website’s visibility in search engine results and attract more qualified leads. 

On-Page Optimization Techniques for Self Storage

In order to enhance the visibility and search engine rankings of your self storage facility’s website, it’s crucial to focus on on-page optimization techniques. These techniques involve optimizing various elements within your web pages to make them more search engine-friendly and user-oriented. By implementing these strategies, you can attract more organic traffic and increase your chances of converting visitors into customers.

Optimizing Meta Tags and Descriptions for your Storage Facility Website

Meta tags and descriptions play a vital role in providing search engines with information about the content of your web pages. By optimizing these elements, you can improve your website’s visibility in search engine results pages (SERPs) and entice users to click on your links.

To optimize your meta tags and descriptions, ensure that they accurately reflect the content of each web page. Conduct thorough research to identify relevant keywords and incorporate them naturally into your tags and descriptions. Avoid keyword stuffing, as search engines penalize websites that engage in this practice. Instead, focus on crafting compelling and concise meta tags and descriptions that accurately represent your self storage facility and its unique selling points.

Creating High-Quality Content for your Self Storage Website

When it comes to on-page optimization, creating high-quality content is paramount. Search engines prioritize websites that provide valuable and informative content to users. By consistently publishing relevant and engaging content, you can establish your self storage facility as an industry authority and enhance your website’s visibility.

To create high-quality content, focus on addressing the pain points and needs of your target audience. Research commonly asked questions and concerns within the self storage industry, and provide comprehensive answers and solutions in your articles and blog posts. Incorporate relevant keywords naturally throughout your content to improve its search engine visibility.

Utilizing Proper Header Tags

Header tags, such as H1, H2, and H3, are essential for organizing and structuring your web page content. Properly utilizing header tags not only improves the readability and user experience of your website but also helps search engines understand the hierarchy and relevance of your content.

When using header tags, make sure to include relevant keywords that accurately reflect the topic of each section. This will help search engines identify the main themes of your web page and improve its visibility in SERPs. Additionally, using header tags allows users to quickly scan and navigate through your content, enhancing their overall experience on your website.

Optimizing Images

Visual content is an effective way to engage users and make your self storage facility’s website visually appealing. However, it’s crucial to optimize your images to ensure they don’t negatively impact your website’s loading speed.

To optimize images, compress them without compromising their quality. This reduces their file size, allowing your web pages to load faster. Additionally, assign descriptive filenames and alt tags to your images, including relevant keywords where appropriate. This helps search engines understand the content of your images and improves their visibility in image search results.

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Implementing Internal Linking

Internal linking is a powerful on-page optimization technique that involves linking relevant pages within your website. By strategically implementing internal links, you can enhance the user experience, increase the time users spend on your website, and improve search engine crawlability.

When implementing internal links, ensure they are contextually relevant and provide additional value to users. Linking to related articles, services, or relevant information within your website encourages users to explore more of your content. Additionally, internal linking helps search engines discover and index new pages on your website, improving their visibility in search results.

By incorporating these on-page optimization techniques into your self storage facility’s website, you can improve its search engine visibility, attract more organic traffic, and ultimately drive more conversions. Remember to regularly analyze and refine your strategies to stay ahead in the competitive online landscape.

Off-Page Optimization Strategies for Storage Companies

When it comes to optimizing your self storage facility’s online presence, off-page optimization plays a crucial role. These strategies focus on improving your website’s visibility and authority through external factors. By implementing these techniques, you can boost your website’s rankings on search engine results pages (SERPs) and attract more potential customers to your facility.

Building High-Quality Backlinks

One of the most effective off-page optimization strategies is building high-quality backlinks. Backlinks are incoming links from other websites to yours. They act as a vote of confidence, indicating to search engines that your website is authoritative and trustworthy. However, not all backlinks are created equal. To achieve the best results, you must focus on obtaining backlinks from reputable websites that are relevant to the self-storage industry.

Building backlinks can be done through various methods, such as guest blogging, outreach campaigns, and collaborations with industry influencers. By creating valuable and informative content, you can attract other websites to link back to your site, thereby increasing its visibility and credibility.

Local SEO for Self Storage Facilities

For self storage facilities, local SEO is paramount. A significant portion of your customer base comes from the local community, so it’s crucial to optimize your website to target potential customers in your area. Local SEO involves optimizing your website to rank higher in local search results, making it easier for people to find and choose your facility.

To improve your local SEO, you can start by optimizing your Google My Business listing. Ensure that your business information is accurate, including your address, phone number, and hours of operation. Encourage customers to leave Google reviews, as positive reviews can significantly impact your local SEO rankings.

Additionally, creating location-specific landing pages on your website can help drive targeted traffic. These pages should include relevant keywords, such as the name of the city or neighborhood where your facility is located. This way, when potential customers search for self storage in their area, your website will have a higher chance of appearing in the local search results.

Leveraging Online Directories and Listings

Online directories and listings provide an excellent opportunity to boost your self storage facility’s visibility online. By listing your facility on reputable directories that are specific to the self storage industry, you can increase your chances of being found by potential customers.

When creating directory listings, ensure that your business information is consistent across all platforms. This includes your facility’s name, address, phone number, and website URL. Consistency is key to establishing trust and credibility with both search engines and customers.

Furthermore, actively monitor and respond to customer reviews on these directories. Positive reviews can help build your facility’s reputation, while addressing negative reviews demonstrates your commitment to customer satisfaction.

Social Media Marketing for Self Storage Facilities

Social media platforms provide an excellent opportunity to engage with potential customers and promote your self storage facility. Social media marketing allows you to build brand awareness, share valuable content, and interact with your audience on a personal level.

Start by identifying the social media platforms that are most relevant to your target audience. For self storage facilities, platforms such as Facebook, Instagram, and Twitter are commonly used. Create compelling and visually appealing posts that highlight the benefits of your facility, special offers, and storage tips.

Consider running targeted advertising campaigns on social media to reach a wider audience. You can use demographic targeting options to ensure your ads are seen by people in your local area who are likely to be interested in self storage.

Additionally, encourage your existing customers to engage with your facility on social media by offering incentives or running contests. User-generated content, such as photos of customers using your storage units, can help build trust and credibility among potential customers.

By leveraging these off-page optimization strategies, you can enhance your self storage facility’s online visibility and attract more customers to your website. Remember to consistently monitor and adapt your strategies to stay ahead of the competition.

Website User Experience and SEO

When it comes to SEO for self storage facilities, website user experience plays a crucial role in determining the success of your online presence. A positive user experience not only keeps visitors engaged but also helps search engines understand the relevance and value of your site. In this section, we will explore three key aspects of website user experience that can greatly impact your SEO efforts: mobile-friendly design, page load speed optimization, and user-friendly navigation.

Mobile-Friendly Design

In today’s digital landscape, more and more people are accessing the internet through their mobile devices. Therefore, mobile-friendly design is no longer just a nice-to-have feature; it is essential for both user experience and search engine rankings. A responsive website design ensures that your self storage facility’s site adapts seamlessly to different screen sizes and resolutions, providing an optimal viewing experience for users across devices. This not only improves engagement and conversions but also helps search engines recognize and prioritize your site in mobile search results.

Page Load Speed Optimization

In a world where instant gratification is the norm, page load speed can make or break your website’s performance. Research shows that users have little patience for slow-loading pages, with a significant percentage of visitors abandoning a site if it takes more than a few seconds to load. From an SEO standpoint, search engines like Google also prioritize fast-loading sites, considering it as a positive user experience signal. To optimize your page load speed, consider techniques such as compressing images, minifying code, leveraging browser caching, and using a content delivery network (CDN).

User-Friendly Navigation

A user-friendly navigation system is vital for helping visitors explore your site and find the information they need effortlessly. Clear and intuitive navigation menus, well-organized site structure, and descriptive anchor text for internal links all contribute to a positive user experience. Moreover, search engines rely on the navigation structure of your site to understand the hierarchy and relevance of your content. By implementing a user-friendly navigation system, you not only enhance user satisfaction but also assist search engines in indexing and ranking your website effectively.

By prioritizing mobile-friendly design, page load speed optimization, and user-friendly navigation, you can create a website that not only delights your visitors but also impresses search engines. Remember, a seamless user experience not only boosts your SEO efforts but also increases the chances of converting visitors into customers. In the next section, we will explore how to track and measure the success of your SEO strategies using tools like Google Analytics. Stay tuned!

Tracking and Measuring SEO Success

Once you have implemented your SEO strategies for your self storage facility website, it is crucial to track and measure the success of your efforts. This will allow you to understand how well your website is performing and make informed decisions to improve your search engine rankings. In this section, we will explore some essential techniques for tracking and measuring SEO success.

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Setting Up Google Analytics

One of the most powerful tools for tracking website performance is Google Analytics. This free tool provides valuable insights into your website’s traffic, user behavior, and conversion rates. To get started, you need to sign up for a Google Analytics account and add the tracking code to your website.

Google Analytics allows you to monitor various metrics, such as the number of visitors, the source of traffic, and the time users spend on your website. You can also track specific goals, such as form submissions or online reservations, to measure the effectiveness of your SEO efforts in driving conversions.

Monitoring Keyword Rankings

Another essential aspect of tracking SEO success is monitoring your keyword rankings. Keyword rankings refer to the position of your website in search engine results pages (SERPs) for specific keywords. By tracking your keyword rankings, you can assess the impact of your SEO strategies on your website’s visibility.

There are several tools available, such as SEMrush or Moz, that allow you to monitor your keyword rankings. These tools provide comprehensive reports on your website’s performance for different keywords, including changes in rankings over time. By analyzing this data, you can identify which keywords are driving traffic to your website and make adjustments to optimize your SEO efforts further.

Analyzing Website Traffic and Conversion Rates

Understanding your website’s traffic patterns and conversion rates is crucial for measuring SEO success. Website traffic refers to the number of visitors your website receives, while conversion rates indicate the percentage of visitors who take a desired action, such as making a reservation or submitting a contact form.

Google Analytics provides detailed reports on website traffic, including the number of sessions, pageviews, and unique visitors. These metrics help you understand the volume and behavior of visitors on your website. By analyzing the data, you can identify trends, such as peak traffic periods or pages with high bounce rates, and optimize your website accordingly.

In addition to website traffic, it is essential to track your conversion rates. This metric indicates how effectively your website is converting visitors into customers. By setting up conversion goals in Google Analytics, you can track specific actions and measure their success. For example, you can track the number of online reservations or form submissions to evaluate the effectiveness of your SEO strategies.

To summarize, tracking and measuring SEO success is crucial for optimizing your self storage facility website. By setting up Google Analytics, monitoring keyword rankings, and analyzing website traffic and conversion rates, you can gain valuable insights into the performance of your SEO efforts. Armed with this knowledge, you can make data-driven decisions to improve your search engine rankings and drive more traffic to your website.



In conclusion, implementing effective SEO strategies for self storage facilities is crucial for increasing online visibility, driving targeted traffic, and generating more leads and conversions. By understanding the unique dynamics of the self storage industry and applying the right techniques, facility owners can position their businesses at the forefront of search engine results.

Throughout this article, we have explored various aspects of SEO optimization for self storage facilities. We began by emphasizing the importance of SEO and its impact on the success of a self storage business. We then delved into important considerations specific to the self storage market, such as the competitive landscape and the significance of local SEO.

Keyword research emerged as a critical component of any effective SEO strategy. By identifying relevant keywords and leveraging long-tail keywords for local targeting, self storage facilities can attract the right audience and improve their search engine rankings. Competitor analysis further allows businesses to gain insights into successful strategies employed by their peers.

On-page optimization techniques, including meta tag optimization, creation of high-quality content, and proper utilization of header tags and images, play a pivotal role in improving website visibility and ranking. Implementing internal linking strategies can also enhance website performance, ensuring that visitors can easily navigate through the site and find the information they need.

Off-page optimization strategies, such as building high-quality backlinks, leveraging online directories and listings, and utilizing social media marketing, are essential for expanding the online presence of self storage facilities. These strategies not only generate referral traffic but also contribute to the overall authority and credibility of the website.

Another crucial aspect of SEO optimization is ensuring a seamless website user experience. By adopting a mobile-friendly design, optimizing page load speed, and incorporating user-friendly navigation, self storage facilities can provide a pleasant and hassle-free experience for visitors, which in turn contributes to higher search engine rankings.

Tracking and measuring the success of SEO efforts is vital for continuous improvement. By setting up Google Analytics, monitoring keyword rankings, and analyzing website traffic and conversion rates, facility owners can gain valuable insights into the effectiveness of their SEO strategies and make data-driven decisions moving forward.

In conclusion, effective SEO strategies are instrumental in building a strong online presence for self storage facilities, attracting potential customers, and driving business growth. By implementing the techniques discussed in this article, facility owners can unlock the full potential of their online marketing efforts.

Remember, SEO is just one piece of the puzzle. If you’re looking for more self storage marketing ideas, consider exploring digital marketing for self storage, online advertising for self storage, email marketing for self storage, content marketing for self storage, Google Ads for self storage, website optimization for self storage, video marketing for self storage, mobile marketing for self storage, and reputation management for self storage. These additional strategies can work synergistically with SEO to maximize the reach and impact of your self storage business.

Thank you for reading, and may your self storage facility thrive in the digital landscape!


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