There are a number of web analytics tools available, each of which may show how many people visit your self storage website.
But who are your visitors? And why should you care?
A storage facility’s website is like a storefront; self storage marketing, as the name implies, is all about luring the ideal consumers to your storage facility. And, just as with a physical business, you want to make sure that your self storage website looks appealing to your target demographic.
To do this, you need to know who your visitors are and what storage solutions they’re looking for. That’s where web analytics come in.
Web analytics programs can show you things like:
- How many people visit your self storage website
- What pages they’re looking at
- How long customers stay on each page
- How they found your site (through a search engine, social media, etc.)
Knowing what your customers want and need is critical to successful self storage marketing.. At Storagely, we’re dedicated to helping you attract and retain customers through your self storage website.
How do you get started on building the best self storage website using analytics? Let’s dive in.
Why Should You Track Self Storage Website Visitors?
There are a number of reasons why tracking self storage website visitors is important.
For one, it can help you understand who your customers are and what they’re looking for. This information is essential in tailoring your self storage marketing strategy to attract and retain customers.
It can also help you identify any areas of improvement on your website. Maybe visitors are leaving your site after only looking at one page. This could be an indication that your self storage website is not providing the information they’re looking for.
Tracking website visitors can also help you see which marketing channels are driving the most traffic to your site. This information can then be used to focus your marketing efforts on the channels that are most effective in reaching your target market.
The most obvious reason is that it helps you see how many people are coming to the best storage websites. This information can be used to gauge the effectiveness of your marketing efforts and make necessary adjustments.
Tracking users and knowing your audience allows you to:
- Create more relevant content
- Build better relationships with potential and existing customers
- Generate more leads and referrals
While you don’t need to know each user to increase your material and generate leads, you need to understand how most people use your website. Are they looking for storage units with amenities? Do your storage facilities have the unit size they’re looking for? Do you have the storage solution they’re seeking? These are all possible customer concerns you could address.
Cookies Please — Hold the Milk!
People flock to a plate of fresh cookies, as you know. It works every time.
Unfortunately, you won’t be able to bribe your visitors to stop by and stay with grandma’s famous snickerdoodles, but you can utilize site cookies to monitor them. Cookies are tiny files that identify users and track their behavior.
Consider your self storage website a plate of cookies you left in the office break room. On the table, there are three different kinds of cookies.
At the end of the day, there are:
- Three snickerdoodles
- Ten sugar cookies
- 0 chocolate chip cookies
You don’t know who ate the cookies, but you do know that the chocolate chip cookies were more popular than the sugar cookies.
Cookies can’t tell you who visits storage websites, but they may tell you what storage services and information is most relevant and appealing to visitors.
Storage Website Referrals: Sharing is Caring
You go to a bakery and purchase a muffin. You’re amazed at how delicious it is when you take a bite.
You post the half-eaten muffin on Instagram and include the bakery’s name.
You return to try the donuts. They’re even more scrumptious than the muffins!
You text your mom.
You let your coworkers know.
You share it on Facebook.
You tweet it to the universe.
Your self storage website is the bakery, your content is your menu, and your consumers are word-of-mouth referrals from social media and other online locations.
A monitoring tool can tell you how popular your storage website’s content is. It might indicate that your visitors came for the muffins but stayed for the donuts, thanks to their social media activity and referrals.
Include a call-to-action to request visitors’ contact information when monitoring individual people. Make it worth their while by offering them a unique, valuable offer if they fill out the contact form.
Common calls-to-action include:
- Encouraging visitors to sign up for a newsletter tailored to their interests.
- Providing additional material such as an eBook download or special offers.
- Offering discounts, time-limited specials, and free consultations are all common ways to attract new clients.
Additionally, you could offer a:
- Free self storage guide
- Discount on their first month of storage
- Complimentary moving truck rental
Let’s assume you go to a bakery’s website to order donuts and are given a 20% discount for signing up for a weekly email list. Are you going to take advantage of the offer? You will if you want cheaper donuts. The bakery may now utilize content, special offers, and business updates to follow up with you.
You can segment your leads and send them targeted self storage marketing content by requiring contact information. For example, if someone requests a free self storage guide, you know they’re in the research phase of their buyer’s journey. You can then send them educational content about self storage unit sizes, your storage company, state-of-the-art amenities, and packing supplies.
Your self storage website is a valuable tool that can help you increase leads, sales, and referrals. By understanding how people use your site, you can create targeted content that appeals to their storage needs and helps convert leads into sales.
How Should You Track Visitors?
Tracking your self storage website visitors provides vital insight into how you can revise and improve your content marketing, which means you can generate new leads and nurture your existing consumer relationships.
Several web analytics programs are available, each of which has its own strengths and weaknesses. One of the most popular is Google Analytics, which is free and relatively easy to use.
We recommend Google Analytics and Hubspot as useful tools for viewing the methods in which visitors interact with your site from a comprehensive perspective. If you want to see how customers got to your website and where they originally came from, Storagely can supply that pertinent information to help you navigate the marketing world.
Both Google Analytics and Hubspot will give you an understanding of how people find your self storage website, what pages they visit, and how long they stay on each page.
This information is essential for improving your website’s content, design, and overall user experience.
Other tracking methods include:
- A/B testing
- Heat mapping
- User testing
A/B testing is a method of comparing two versions of a web page to see which one performs better.
Heat mapping tracks where users click on a web page, providing valuable insight into what content is most interesting or confusing.
User testing involves real people using your self storage website and providing feedback. Are customers looking to pay online? Do they need long-term storage? Testers can provide valuable insight into the rental experience.
All these tracking methods can be used to improve the best self storage websites and make it more user-friendly, ultimately leading to more conversions.
The Bottom Line
Tracking your self storage website visitors is essential for understanding how they interact with your site and what content is most valuable to them. There are a number of tracking methods known, and we recommend using a combination of them to get the most comprehensive picture.
By understanding your visitors’ needs and wants, you can improve your storage website and turn more leads into customers.
If you’re wondering where to begin, the staff at Storagely is here to assist. We specialize in self storage marketing and can assist you with developing the most successful self storage website possible that generates leads and converts them into paying clients.
Do you want to learn more about your website visitors and how you can engage with them? Request a free analysis with Storagely today! We’ll provide you with insights on your website traffic and how you can improve your self storage marketing strategy.