Does your storage website seem a bit outdated? Is your checkout process clunky and slow, leading to abandoned rentals?
There are many telltale signs that it’s time to launch storage facility websites. If you have an outdated design, poor user experience, and low conversion rates, your storage units might as well be stuck in the Stone Age. But how do you get started? And when is the best time to make that game-changing launch?
Fret not! Working with Storagely is a painless process. In this blog, we’ll uncover the best time to launch with new vendors so you can achieve increased rentals in no time.
When’s the Best Time to Launch Storage Facility Websites?
Storage facilities are busy bees in the summer. So, understandably, you may be thinking the best time to launch a new website is during the off-season. Many facility owners consider March the magic month for making big changes. But, in reality, it should be much sooner.
The onboarding process can take a few weeks to properly set up your storage business for success. Additionally, when you launch with a new vendor, it will take a few months to see SEO results. SEO is like a delicious cut of the most tender brisket. To get the best result, you have to give it time to cook.
Although it may take a little time to enjoy the fruits of your labor, it is well worth the wait. With our help, Storagely customers have ditched Paid Ads for good while boosting their online presence and rentals simultaneously. With our special brand of Second-Mile SEO, your self storage website will become a rental machine!
What does this mean? It’s best to launch earlier in your off-season, so you can be fully equipped with the best storage website and rental system possible during the busy months.
Here’s a guide to the optimal timeline to launch new self storage websites.
September – January
This is the best time to launch with a different website company if your focus is to improve SEO performance before the next rental season.
February – March
“Better late than during the busy season,” as they say.
June – July
If you’re not generating many online rentals, it’s still a great time to switch vendors. If you do have a significant portion of your revenue coming from online rentals, perhaps it’s best to avoid a website relaunch during these months. However, this is a good time to start planning for a September launch.
Launching a new storage website is a big decision. When making a drastic change, you want to set yourself up for success. Although you can technically switch vendors at any time, taking advantage of optimal timing from September to January can give you the extra edge you need to succeed.
Moreover, by starting the process in September, storage facility websites will be ready to kick off the new year with stellar SEO and a brand-new design. Did we mention a revolutionary 30-second rental system?
But let’s be real: launching with new vendors can be intimidating. You’ve probably spent months or even years getting used to your current storage website, so making a change can seem daunting.
No worries. With proper planning and preparation (and the fantastic Storagely team by your side), this transition can actually be quite seamless and even enjoyable.
Why Launch a Website With Storagely?
Here at Storagely, we help storage businesses rent diffeRENTly. Our processes and systems have been fine-tuned after years of marketing and storage industry experience. With our data-driven approach, we are constantly striving to improve our platform and give self storage owners innovative solutions to their storage woes. Our customers have experienced unbelievable improvements in rental revenue after launching a new website and rental system with Storagely—and we have the data to back it up!
Let’s take a look at some Storagely customers that made the switch.
Gatekeeper Self Storage
Did you know it’s possible to beat the REITs? With Storagely by your side, you’ll be ranking at the top of Google Search in no time. In August 2023, Gatekeeper was ranking 15th (page 2) for the keyword “climate control storage peachtree city ga.” By April 2024, Storagely helped them climb to 3rd on page 1 with Storagely’s Second-Mile SEO.
This jump in rank led to a 43.3% increase in year-over-year rentals at their location over a 3-month period in 2024.
Why is this significant? In today’s climate, rental activity has declined across the board. Achieving a surplus under these conditions is remarkable. With Storagely, you can attain these results while simultaneously reducing your self storage expenses.
Bluebird Self Storage
One of Storagely’s Second-Mile SEO strategies is Pre-Launch SEO. With this strategy, we employ SEO strategies for self storage facility websites, such as location pages, Google Business Profiles, content creation, and backlink building before a facility opens. This groundwork will save you money on paid advertising down the line, but it will also give your business a head start in building brand awareness and attracting potential tenants. This strategy did wonders for Bluebird’s Buffalo Run facility!
After 18 months of pre-launch SEO, their Buffalo Run facility opened on July 5th, 2023. Upon opening, the facility secured an incredible 103 rentals in its inaugural month without spending a dime on paid advertising. To put it into perspective, the closest competitor in the area had 76 rentals for the whole month of August 2023—and they had been open for five years.
What Are Storagely Customers Saying About Our Storage Facility Websites?
Is Storagely worth the hype? We’re no stranger to successful storage facility websites. We’ll let our Storagely customers do the talking.
“We ended up dramatically increasing the conversions and also moving more of our traffic to renting online. Our online share of total rentals increased probably from 10% to almost 25% pretty quickly. Being able to convert something like twice as many online customers. So many fewer customers were bouncing from our site…So for folks that know that they need more rental activity, they know that they need a better website, they need an online rental system, I would just encourage them to talk to Storagely.”
—Jason Koonin, CEO | Bluebird Self Storage
“I would encourage anyone in the industry who, you know, even if you’re happy with your existing website and your marketing provider, go ahead and give Storagely a call. I think you’ll be really impressed with what they have to say. The level of knowledge and expertise they have on the marketing front, and then the really cool and innovative things they’re doing with their website…You can rent from our platform in under a minute. We’re the fastest rental process in the industry right now. It’s leading to less abandonment, more conversions, and just overall less friction in the rental process.”
—Andrew Capranos, President | 10 Federal Storage
“There’s no other vendor out there right now that is doing what Storagely does. So, on our website, you can rent on it in thirty seconds—a super smooth process. We’ve taken all the friction out of the move-in process. And that’s just led to some really great results and near-term wins for us. And we expect, especially as this industry gets more competitive and the macroeconomic environment starts to tighten and things like that, that partnering with a vendor that is innovative and thinking outside the box is gonna make a difference.”
—Andrew Capranos, President | 10 Federal Storage
“We got over a hundred and thirty rentals our first month…we were able to get these results even without paid advertising through Google…We’ve had huge success in investing with them as a partner. And, ultimately, we wouldn’t open a store without them.”
—Jamie Bennet, Self Storage Owner
Make the Switch for the Last Time
Self storage businesses often find themselves switching website platforms every two to three years, dealing with the challenge of ensuring compatibility among their website, FMS, marketing, and reporting solutions. Storagely skips the headache by seamlessly integrating with major facility management software, such as SiteLink and storEdge, and handling start-to-finish migration for free (with an annual agreement)!
Our platform offers a streamlined rental system, storage facility websites, reporting engine, and marketing tools in a single, efficient, and user-friendly dashboard, creating one of the highest converting platforms on the market. Say goodbye to clunky, out-of-date websites and hello to lightning fast page speed, mobile-friendly design, and stylish branding.
It’s time to break the perpetual cycle of change and confidently make one final switch to Storagely.
How do you make the switch? Our process is easy and straightforward.
Phase 1: Select a Plan
The first step in our stress-free migration is to review plans and choose options that best suit your facility’s needs. Our website is the foundation of our platform. Decide if our integrated website and rental system is a good starting point or if you want to boost rentals and efficiency with our marketing tools and reporting engine.
For larger facilities seeking tailored solutions, we offer customized packages with full access to the Storagely platform, plus white glove service and upgraded features.
Phase 2: Questionnaire & Onboarding
Next, we’ll gather the info needed to customize your website and tools to suit your branding and facility needs. During onboarding, we’ll also discuss integration needs, strategy, and project timeline. Rest assured, the Storagely team will be with you every step of the way.
Now for the fun part! We start building your website and rental system, ensuring your branding, preferences, policies, and integrations work together to boost your rentals.
Phase 3: Review & Launch
We’ll guide you through a thorough review and testing process to ensure efficient integration and confidence as we prepare for launch. Once systems are up and running, your new website, rental system, reporting engine, and marketing tools are ready. We don’t just launch and leave; our team offers in-depth training to help you use every feature of the Storagely platform easily. After launch and training, our customer service team is always available for any questions.
When you choose Storagely, you won’t believe how fast a storage unit can be rented and occupied. Website visitors will turn into new tenants as you conquer search engines and offer the latest convenient technology. Ready to transform storage facility websites with tangible results? Launch a website with Storagely today and increase your revenue in no time!
