Website or Webfright: The Differences Between an Effective or Defective Self Storage Website

Computer Image in Background of the Text Website or Webfright: The Differences Between an Effective or Defective Self Storage Website

What’s the first thing people do when you need to find a local self storage business? Gone are the days when customers flip open a phone book to find storage facilities in the area. When they want to rent a unit, they’re typing inquiries into Google at lightning speed and comparing storage amenities and rates. In this age of convenience, you want your facility to be the first result people view when they search the internet for answers. 


Like it or not, an effective self storage website is an absolute must-have for running a storage facility. It’s the sleek virtual storefront of your business and will likely be the first point of contact for new customers. 


Nowadays, websites are game changers in nearly every industry, including self storage! With the abundance of advanced technology, having an online presence has become crucial. A professional website is like a stylish suit—it gives credibility and shows you mean business. A meticulously designed and user-friendly website has the power to attract new customers and effortlessly facilitate the rental process for existing ones.


But what makes an effective storage website? Storagely has the answers. Find out below!




Is It Time for a Self Storage Website Makeover? 

Have you felt frustrated with your current storage website? There are many signs to look for that mean it may be time to make a change. There’s often room for improvement, from slow loading times to outdated rental systems.


 It may be time for a website makeover if you encounter the following challenges:

  • Outdated design: Your website may look and feel ancient compared to your competitors’ websites. Maintaining a professional image is essential to keep up with current design trends and user expectations.


  • Poor user experience: If your website is challenging to navigate, has broken links, or takes too long to load, users are likelier to leave and find another site. A good user experience is crucial for retaining customers and encouraging repeat visits.


  • Lack of mobile responsiveness: With more people accessing the internet through their phones, having a website not optimized for mobile devices can be detrimental. It’s vital to have a responsive design that adjusts to different screen sizes for a seamless browsing experience.


  • Inconsistent branding: Your website should reflect your brand identity and be consistent with your company’s messaging and visuals. If your website has a different look and feel from your other marketing materials, it can confuse customers and weaken brand recognition.


  • Low conversion rates: Your website may have many visitors, but if they are not converting into leads or sales, it could indicate issues with your website’s design or functionality. A website makeover can improve the user experience and ultimately lead to higher conversion rates.


In addition to these challenges, it’s also important to regularly update your website with new content and features. This keeps your website looking fresh and relevant, helps with Search Engine Optimization (SEO), and can attract more traffic to your site.


Another reason for a website makeover could be incorporating new technologies or marketing strategies. For example, you may want storage customers to easily rent units, view available sizes, and explore amenities on your website. By adding a storage unit size guide, virtual tours, and online reservations, you can improve the user experience and attract more customers.

It’s also worth considering a website makeover if your business has undergone changes or rebranding. Your website should accurately reflect your current offerings and messaging to communicate with potential customers successfully.



Must-Need Features of an Effective Self Storage Website 

Is your self storage website ready to level up? Let’s dive into the must-have features that will boost its effectiveness and skyrocket your online presence. By incorporating these key elements, you’ll create a website that not only grabs attention but also delivers a seamless and efficient experience for potential customers. 


Here are the features your website should have for optimal success!

1. Conversion-Focused Design

Conversion-focused design should be at the core of every self storage website. After all, the goal is to transform visitors into customers.


Your website should include: 

  • An engaging design that captivates your audience.
  • Clear messaging that effectively communicates your value proposition.
  • Compelling calls to action that guide visitors toward renting decisions.

With this strategic blend of tactics, you can maximize your website’s profitability and ensure a seamless user experience.


2.   SEO-Friendly Websites

If you wish to conquer Google, ensure your website is fully optimized for search engines.


Here are some best SEO practices for self storage websites:

  • Use relevant keywords in your website content and meta tags.
  • Optimize your website’s loading speed for a better user experience.
  • Ensure your website is mobile-friendly and responsive.
  • Create a clear and intuitive site structure for easy navigation.
  • Use descriptive and SEO-friendly URLs.
  • Optimize your images with appropriate alt tags.
  • Implement proper heading tags (H1, H2, etc.) for content hierarchy.
  • Include internal and external links to relevant and authoritative sources.
  • Make use of schema markup to enhance search engine visibility.

With these savvy SEO practices, you can boost your Google ranking and supercharge your website’s performance. 




With a Storagely website, you’ll enjoy embedded SEO magic that sets you up for success. No sweat, just a sweet online triumph!


3. Simplified Online Self Storage Rentals

Who says navigating a self storage website should feel like doing a Rubik’s cube blindfolded? In the golden age of user experience, simple is the name of the game. Using a website should be as easy as a stroll in the park. Imagine finding your perfect storage unit online with a few clicks, no fuss or unnecessary steps. Just like a well-choreographed dance, every element should flow.


And why is this important, you ask? Well, consider this: no one wants to play detective when they’re just trying to rent a storage unit. A user-friendly website means a smooth journey for your customers, from the first click to the final payment confirmation. And for the storage businesses? It’s like stumbling upon a treasure trove!


Easy rentals and online payments equal happy customers, which translates into skyrocketing storage company growth. So, let’s ditch the complex and embrace the simple.


With Storagely’s innovative ‘Renterface’, we have revolutionized the traditionally intricate rental process, creating a seamless experience across all our custom sites. By streamlining upfront information requirements and taking care of the rest post-rental, we have significantly reduced friction and witnessed a remarkable 45% increase in online bookings with our storage management software.





4. Dependable Hosting

Let’s face it: there’s nothing more frustrating than a website that crashes more often than a novice skateboarder. When a potential customer can’t access your website due to poor hosting, it’s the digital equivalent of a “Closed” sign hanging on your shop door. And just like that, say goodbye to your would-be customers as they trudge virtually off into your competitor’s welcoming arms.


But with Storagely, you can bid adieu to the hosting blues. With a staggering 99.9% uptime, our website platform guarantees uninterrupted online availability, ensuring that your business runs with impeccable reliability. You’re not just getting a website host —you’re gaining a business partner that never sleeps.


5. Mobile-Friendly Interface for Your Self Storage Business

In the digital era, where smartphones are practically considered an extension of one’s limb, a mobile-friendly web design is no longer a luxury—it’s a downright necessity. After all, who wants to squint and pinch their screen to find the ‘book now’ button?


Here are a few reasons why your self storage website being mobile-friendly is more than just a good idea:

  • Accessibility On the Go: Your customers are busy people. They want to book a storage unit while catching a bus or waiting for their coffee. With a mobile-friendly site, your business is quite literally in their pocket—always available, always accessible.


  • Better User Experience: Nobody likes to navigate an awkward, clunky website on a small screen. If your website is difficult to navigate, your customers will bounce faster than a rubber ball.


  • Improved Search Engine Ranking: Google values mobile-friendly sites. If your site is mobile-friendly, your SEO ranking will be positively impacted, improving your online visibility and attracting more potential customers.


Designed to be mobile-friendly, Storagely’s websites ensure your self storage business is accessible anytime, anywhere. Our responsive design promises an impeccable user experience across all devices, from smartphones and tablets to desktops. Did we mention that it’s as easy as pie? Join the mobile-friendly revolution with Storagely and make life easier for you and your customers!



Trust Storagely for the Best Self Storage Website Experience in the Industry

Whether you’re looking to start a website or considering other options, investing in a customizable self storage website that meets your specific business needs is critical.


Storagely provides a superior website integration service for storage facilities, revolutionizing the self storage industry. Our solution is four times faster than the market average, reducing a typical 3-minute checkout process to just 30 seconds.




Our platform is designed around the tenant’s experience. We aim to provide a frictionless rental journey, ensuring a secure environment for their data while keeping them engaged throughout the process.


In addition, Storagely recognizes that each business is unique. Therefore, we offer customizable website services to tailor your online presence to your specific needs. This allows you to provide a personalized experience for your tenants, ultimately driving increased rental activity and revenue growth.


It’s time to step into the future of self storage. Don’t let outdated processes and inaccessible websites hold your business back. Storagely offers smooth, effortless, customizable storage websites designed to amplify your business and improve customer satisfaction.


Are you ready for a higher conversion rate, increased customer satisfaction, and skyrocketing revenue? Embrace simplicity. Embrace efficiency. Your customers and your business deserve it. Schedule a demo today!


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