Are you looking for ways to increase leads for your self storage company? If so, you’re in the right place.
Every business wants to boost its leads. Consumers are the lifeblood of any business, especially in the self storage industry. Without leads, you won’t have customers, and without customers, you won’t have a business.
There are plenty of ways to increase leads for your business. But, not all of them are created equal. Some methods are more effective than others. At Storagely, we make it our business to learn the ins and outs of the digital marketing world, and we’re here to help self storage facilities thrive by generating quality leads.
In this article, we’ll share with you 10 ways to increase leads for your self storage business. These are tried and true methods to help you get more leads and grow your business.
What Are Leads?
Before we dive into how to increase leads, it’s essential to understand what a lead is. A lead is defined as a person who has shown interest in your product or service in some way.
A lead can be generated in a number of ways. For example, someone could fill out a contact form on your website, sign up for your newsletter, or call your self storage facility to inquire about pricing.
Not all leads are created equal, however. Some leads are more qualified than others. A qualified lead is a person further along in the buying process and is more likely to convert into a paying customer.
10 Strategies to Increase Leads for Your Self Storage Business
Now that we’ve answered the question, “What are leads?” let’s move on to how you can increase leads for your self storage business.
1. Invest in Self StorageSEO
One of the best ways to increase your self storage business leads is to invest in Search Engine Optimization (SEO). Self Storage SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs).
When self storage customers are searching for a storage facility, they’re going to use Google or another search engine. If you want to increase leads, you need to ensure your existing self storage facility appears as high as possible in the search results.
There are a lot of different ranking factors that come into play when it comes to self storage SEO. But, some of the most important ones include website speed, mobile friendliness, and content quality. All of these website characteristics are a recipe for a successful self storage business.
2. Create the best Self Storage Websites
If you don’t have a storage website, you’re missing out on many potential leads. In today’s digital world, consumers expect self storage businesses to have an online presence.
Your website is your digital storefront. It’s where potential customers go to learn more about your facility and what you have to offer.
Your website should be designed with customers in mind. Make sure it’s easy to navigate and that your storage unit prices are prominently displayed. You should also include clear calls-to-action (CTAs) that encourage website visitors to take the next step, whether that’s renting a unit or contacting your facility.
Do you need to optimize the best self storage websites that will attract leads? Storagely makes it easier than ever to convert leads with fast, efficient online rental software. Take a Storagely product tour to learn more!
3. Use PPC Advertising
PPC, or pay-per-click, advertising, is a form of online advertising that self storage businesses can use to increase leads. With PPC advertising, you only pay when someone clicks on your ad.
PPC advertising effectively increases leads because it allows you to target potential customers who are already searching for self storage units. You can use keywords to target local customers in your area.
4. Utilize Facebook Ads
Facebook Ads is another paid advertising platform that self storage businesses can use to reach potential customers. With Facebook Ads, you can place ads on Facebook and Instagram.
What makes Facebook Ads so effective is that it allows you to target a specific audience. You can use interests, demographics, and behaviors to target storage customers in your area.
5. Should I use google ads for my self storage business?
Google Ads is a paid advertising platform that allows self storage businesses to place ads on Google’s SERPs. When customers search for a facility, your ad could appear at the top of the search results.
Google Ads effectively increases leads because it allows you to target customers who are already interested in what you have to offer. You can use keywords to target people searching for self storage facilities in your area.
6. Use Referral Programs
Referral programs are a great way to increase your self storage business leads. A referral program is when you offer customers an incentive, like a discount, for referring new customers to your business.
Referral programs are a great way to increase leads because they’re a win-win for both you and the customer. The customer gets a discount, and you get a new lead.
7. Host a Self Storage Event
Self storage events are a great way to increase leads for your business. By hosting an event, you can attract new customers to your facility and give them a chance to learn more about what you have to offer.
Some storage businesses host open houses, while others host community events like food drives or holiday parties. If you want to attract customers, ensure your event is relevant to their needs.
8. Use Social Media
Social media is a great way to connect with potential storage customers. Creating and sharing engaging content can attract new prospects to your business.
When you’re using social media to increase leads for your self storage business, make sure you’re active on the platforms your target customers use. For self storage, that will most likely be Facebook, Twitter, and Instagram.
9. Get Listed in Directories
Several online directories list self storage businesses in a particular area. Getting listed in these directories is a great way to increase leads for your company.
Some self storage directories that you can get listed in include SelfStorageFinders.com, Sparefoot.com, and Storage.com. Additionally, you’ll want to make sure you’re listed with current, accurate information on directories like Google My Business and Yelp.
10. Invest in Traditional Advertising
Traditional advertising, like print ads, radio ads, and TV commercials, is still an additional strategy to increase leads. Even though more and more people are using the internet to find self storage facilities, there’s still a portion of the population that relies on traditional media.
If you want to reach self storage customers through traditional advertising, ensure your ad campaign is targeted. Use demographic information, like age, gender, and location, to target leads in your area.
How Can Storagely Help You Generate Leads for Your Self Storage Business?
Like most self storage business owners, you’re always looking for ways to increase leads and drive more customers to your facility. While you can use numerous marketing strategies to achieve this goal, some of the most effective changes you can implement include a website and rental system.
Optimizing your best self storage websites for key search terms can attract more visitors to your site and generate more leads for your business. Storagely is a self storage SEO platform that can help you with this process. We offer features like local self storage facility keywords to help you rank in organic search and an industry-leading rental system that integrates with SiteLink, which can help you optimize your site and attract more customers.
Contact us today if you’re interested in learning more about how Storagely can help you generate leads for your self-storage business and increase online rentals. We’ll be happy to answer any questions you have and show you how our platform can help you achieve your marketing goals.