Every decision you make as a self storage facility owner boils down to one thing: storage rentals.
Storagely understands that in the storage business, rentals are the backbone that keeps things rolling. Like a well-oiled machine, rental software, SEO, marketing tools, management, and the storage facility itself work in perfect harmony to help your business thrive. But what if one of those cogs isn’t quite up to snuff? You may be surprised by the amount of money you’re missing by using outdated or inefficient self storage rental software.
What do we mean by ‘rental software’? Well, your rental software or rental system is the customer-facing interface that potential tenants engage with onsite or online in order to rent a unit from your facility. Most facility or property management solutions will come with some type of integrative rental system. However, if you have yet to research the best options for your facility, you may already be losing money.
So, how do you know if your software is costing you money?
Let’s dive into the nitty gritty details and find out.
The Cost of Outdated Software for Your Self Storage Business
First and foremost, outdated software can lead to missed opportunities for rentals. In today’s fast-paced world, customers expect quick and efficient service. If your rental software is slow or prone to crashing, potential customers may turn away before they even have a chance to rent a unit.
Additionally, outdated software can hinder your ability to scale and grow your business. As you expand and add more units, it’s crucial that your rental software can keep up with the demand. If not, you may miss out on potential revenue and growth opportunities.
Signs That Your Self Storage Rental Software Is Costing You Money
Success is determined by how well you can adapt to changes in the self storage industry. Investing in the latest trends and evidence-based practices may be the difference between a packed facility and a ghost town. If your rental software isn’t helping, it might be time to make a change.
Here are some red flags that indicate your current system may be costing you money:
- Outdated Technology: In today’s fast-paced world, technology evolves daily. If you’re stuck with outdated self storage software, you could miss out on new features that save you time and money.
- Lack of Features: If you find yourself paying for a large selection of tools in addition to self storage rental software, you could benefit from newer technology that offers it all in one package. Shelling out your pretty pennies for SEO tools, analytics, websites, content management systems, and more can add up quickly.
- Complicated Processes: Your rental system should make things easier, not more difficult. If your customers struggle to navigate a maze of confusing steps, it’s time to simplify with a more user-friendly solution.
- Lack of Integration: As mentioned earlier, your storage facility should function like a well-oiled machine. But if your rental software doesn’t integrate smoothly with other aspects of your business, it can cause disruptions and delays that cost you money.
- Inadequate Data Management: Without proper data management, you could lose valuable insights into your business. Your rental software should provide detailed reports and analytics to help you make informed decisions and increase profitability.
If any of the above points sound familiar, it’s time to consider changing your rental platform. Just as you wouldn’t use a typewriter in the age of laptops, don’t let antiquated rental software slow down your business. Keep your gears greased and your operations smooth with the right self storage rental software.
Wondering what features to look for in self storage marketing software? Check out our blog!
Optimizing Unit Rentals at Your Self Storage Facility
Self storage rental software can majorly impact your business’s bottom line, especially when it comes to unoccupied units.
Let’s say you have 100 units in your storage facility, and only 80 of them are currently being rented out. That means you have 20 unoccupied units that aren’t generating income for your business.
Now, imagine if you had rental software that optimized unit availability and helped you rent out those 20 units. Suddenly, your revenue potential has increased dramatically just from filling those empty units.
However, not all rental software is created equal. Some may have outdated or inefficient features that make it challenging to keep track of available units and potential renters. This can result in lost revenue opportunities and, ultimately, money down the drain.
Here’s a list of features to look for to help rent those unoccupied units:
1. Online Reservations and Rentals
Allowing customers to reserve and rent units online makes securing a spot easier, leading to higher conversion rates.
2. Faster Rental Times
Rental software that streamlines the checkout process can help potential renters secure a unit quicker, reducing the chances of them turning to your competitors. With Storagely, customers can complete the checkout process in 30 seconds.
3. Real-Time Unit Availability
A rental software that offers real-time updates on available units helps you stay on top of your inventory and avoid overbooking or double bookings.
4. Online Bill Pay
This feature allows customers to conveniently pay their rent online (with the option of automatic recurring payments), increasing the chances of on-time payments and reducing delinquencies.
5. Abandoned Cart Recovery
This feature sends automated reminders to potential renters who started the rental process but didn’t complete it, increasing the chances of conversion.
6. Value-Based Pricing
A rental software that allows for dynamic pricing based on features and unit size can help you maximize profits by renting out units at the right price. Value-based bundling allows you to bundle other valuable “add-on items” that your tenants will appreciate even more, like insurance, 24/7 access, etc.
7. Integrated Google Reviews and Management
Manage and showcase the Google Reviews of your establishment on your website, bolstering your online reputation and credibility.
8. Marketing Attribution
With marketing attribution, you can track the effectiveness of your marketing efforts and determine which channels are bringing in the most leads. This helps you allocate your resources more effectively and increase overall ROI.
9. Helpful Tooltips
Little things like helpful tooltips can guide customers through the rental process and reduce confusion or abandoned reservations.
10. Optimized Self Storage Websites
Lastly, SEO-optimized, mobile-friendly website design can help attract potential renters and make it easier for them to find and reserve units.
With these innovative features and more, Storagely’s self storage rental software is your secret weapon to optimize operations and skyrocket profitability. Say goodbye to outdated technology and inefficient processes. Keep your storage facility running at peak performance with Storagely—the software developed by professional marketers and industry experts.
Storagely: The Solution to Your Self Storage Software Woes
What if we told you your overall rental rates could increase by 45%?
With Storagely, it’s possible.
Are you tired of watching potential customers visit your website, poke around, and then disappear without making a reservation? It’s a frustrating experience, like throwing a party where everyone RSVPs but nobody shows up.
This is where Storagely steps in.
Storagely isn’t just another self storage rental software. It’s your knight in shining armor, riding in to rescue your lost rental revenue. Our platform offers a full suite of dynamic tools that transform your marketing efforts from a shot in the dark into a well-oiled machine.
We’re not just about getting visitors to your website. We’re about turning those visitors into renters. With our streamlined “Renterface” and Abandoned Rental Recovery System, we make it easy for potential customers to become customers. Our rental recovery feature allows you to remind customers about the storage unit they left behind and gently nudge them toward completing the rental process.
But we don’t stop there.
Our platform also offers a host of other marketing tools, such as SEO, business listing management, and Google review generation. These tools work together to not only bring more traffic to your site but also ensure that traffic converts into rentals.
And let’s not forget about Storagely’s self storage management software integration with storEDGE, Sitelink, and Self Storage Manager. Our integration streamlines the checkout process and provides continuous upgrades, ensuring your system stays ahead of the game.
At Storagely, we believe in showing, not just telling. That’s why we offer case studies and a rental guarantee to demonstrate our success. Our pricing options are value-based, and we even offer additional services through Storagely+ for those who want to take their marketing efforts to the next level.
Storagely is your one-stop-shop for all your self storage rental needs. With us on your side, you can say goodbye to rental woes and hello to a booming business. So why wait? Schedule your demo today and start turning those abandoned rentals into revenue with the best self storage software!
