Location. Location. Location.
It’s the “it” factor that may give your storage facility an edge. Location is everything when you’re running a self storage business, and that extends to local self storage marketing. Search Engine Optimization (SEO) is like a virtual roadmap to your storage facility. With the right strategies, you’ll help Google highlight your facility and lead potential tenants to your storage website. If you want to increase rentals, local SEO is absolutely essential.
However, in an industry as competitive as self storage, having an online presence alone is not enough. You need a strong local marketing strategy to attract self storage customers from your community. And that’s where Storagely’s Marketing Hub comes in.
Storagely’s Marketing Hub is a comprehensive platform designed specifically for the self storage industry. It offers tools and resources to help facility owners and managers effectively market their business at the local level.
After years of digital marketing experience, we’re here to share the top local self storage marketing ideas you’ll need to level up your storage game in 2025.
Why Local Self Storage Marketing Matters
Before we dive into the nitty-gritty, let’s discuss why local self storage marketing is so important. Many tenants prefer to use a storage facility that’s close to their home or workplace. In fact, a 2023 SSA study showed that 33% of customers will only travel ten minutes or less from their location to rent a self storage unit, while 36% will only travel 10-19 minutes. This means it’s critical to target your city and surrounding areas when creating a digital marketing plan.
Source: SSA: The 2023 Self Storage Demand Study
Furthermore, local searches account for 46% of all Google searches. This means that if your facility isn’t showing up in local search results, you’re missing out on potential tenants. Local self storage SEO can help improve your online visibility and attract more tenants who are looking for storage options in your area. Plus, local long-tail keywords offer an opportunity for self storage owners to compete for rankings against REITS—but more on that later.
The Benefits of Local Marketing
There are several reasons why focusing on local self storage marketing is crucial for your business in 2025:
- Targeted Audience: By focusing on your immediate community, you can reach potential tenants who are most likely to need self storage solutions.
- Cost-effective: Local marketing tactics tend to be more cost-effective compared to larger-scale strategies like national advertising campaigns.
- Build Brand Visibility: Consistently promoting your brand in your local area builds brand recognition and trust among potential tenants.
- Competition: In the self storage industry, competition is fierce. By targeting your local market, you can stand out against your competitors and capture more rentals.
To wrap it up, local marketing is vital to any storage facility’s marketing strategy. Essentially, local SEO is the superhero sidekick that can help propel your storage business to success.
Now, let’s dive into the top 5 strategies for mastering local self storage facility marketing so you can become the Superman of your storage market.
The Top 5 Local SEO Self Storage Marketing Strategies
What are the self storage trends for 2025? We predict that local self storage marketing will continue to be a crucial element for success. Here are our top strategies for mastering local self storage SEO.
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Local Keyword Research
As mentioned earlier, targeting local long-tail keywords is key to competing against larger REITs. Start by researching the keywords your potential tenants are searching when looking for storage solutions in your area. Use tools like Google Keyword Planner or SEMrush to find popular and relevant keywords. Aim for keywords with a high search volume and low competition.
What kind of local self storage keywords are you looking for? Here are some examples:
- Affordable self storage in (city name)
- Climate-controlled storage in (city name)
- (City name) self storage units
- storage units in (city name)
Once you’ve researched, use local keywords throughout your self storage website. Sprinkle them throughout web pages, URLs, blogs, meta descriptions, and alt-tags.
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Track Data Trends With Self Storage Marketing Software
With Storagely’s Reporting Engine, you can keep track of your keyword rankings and adjust your strategy accordingly. By tracking data trends, you can learn more about your target audience and improve your campaign. Knowledge is power, and you can use data to dominate the local market.
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Google Reviews
Online reviews heavily influence a tenant’s decision-making process. In fact, 50% of people trust online reviews as much as personal recommendations, and 91% of consumers say local reviews shape their overall perception of big brands in some way. Encourage your satisfied tenants to leave reviews on Google and other relevant platforms. This not only attracts new tenants but can also boost your search engine rankings.
Plus, 88% of consumers are more likely to choose a business that responds to all its reviews, compared to just 47% who would consider a business that ignores them entirely. Emails encouraging tenants to leave a review and promptly responding to reviews can help improve your online reputation and impress renters. With a Storagely website, your Google Reviews will atomically generate, helping engender trust with leads as they navigate your storage website.
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Google Business Profile
Having a Google Business Profile is crucial for local SEO. It’s free, easy to set up, and helps your facility appear in local search results. Make sure to fill out all the necessary information for your profile for self storage, including business hours, contact information, photos, and frequently asked questions. A Business Profile not only helps with SEO but also provides potential tenants with important information they need to know before renting from you.
If you can compel leads to simply interact with your Google Business Profile, there’s more than a 50% chance they’ll visit your website. And with an efficient, sleek self storage website, why wouldn’t they rent a unit?
Remember those local keywords you took the time to research? Ensure they’re included throughout your Google Business Profile for an additional SEO boost.
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Reputation Management
Having a positive online reputation is crucial for attracting new tenants. Along with encouraging renters to leave reviews, monitor your online presence and respond promptly to any negative comments or reviews. By addressing concerns and offering solutions, you can turn a negative experience into a positive one and show potential tenants that your facility values tenant satisfaction. With Storagely’s Reputation Manager tool, you can easily manage your online reputation across multiple platforms in one place.
Building a strong online presence might seem like a lot of work, but the rewards are well worth the effort. By optimizing your local self storage marketing, you’ll set your self storage facility up for success. After all, a little online TLC goes a long way in attracting tenants and growing your business!
Improve Local Self Storage Marketing With Storagely’s Marketing Hub
Looking to take your local self storage marketing to the next level? With Storagely’s Marketing Hub, you’ll have all the tools in your arsenal to boost visibility, build trust, and fill up those units faster than you can say “climate-controlled storage.” Let’s explore how you can maximize your marketing efforts and make your facility the go-to choice in your area!
Storagely’s Marketing Hub Features
- Revenue & Marketing Data: The Marketing Attribution Report combines marketing and revenue data for precise, actionable insights.
- Customizable Emails: Automatically send brand-aligned emails tailored to your style and message.
- Integrate Google Reviews: Showcase Google Reviews directly on your website to enhance credibility.
- Blog Builder: Maintain an engaging blog to boost traffic and connect with your community.
- Customized SEO: Optimize your online visibility with customizable SEO tools. We know how to optimize Google search results.
- Live Chat: Instantly respond to tenant inquiries with Live Chat and Chatbot options.
- Negative Rankings Report: Identify keywords dropping in rank and adjust your strategy accordingly.
- Track Rankings by City: Monitor keyword performance in cities relevant to your facilities.
- Abandoned Rental Recovery: Recover lost rentals with reminders encouraging tenants to finish their reservations, boosting conversions.
- Marketing Source Attribution: Understand which marketing channels drive traffic and rentals to optimize your investments.
- Review Generation: Automate Google review requests to improve online visibility and build trust.
- Keyword Rank Tracker: Monitor real-time keyword rankings to refine your SEO strategy.
- Reputation Management: Manage and respond to Google Reviews to improve online presence and build trust, leading to more rentals.
- Social Posting: Post directly to your social media accounts through Storagely.
- Storagely+: Combine Storagely’s powerful platform with expert self storage marketing services from our experienced team.
What is the Future of Storage Technology? Storagely!
With Storagely’s all-in-one platform, you’ll not only obtain a frictionless online rental system but also a powerful marketing machine that helps you stand out in your local market. With advancements in storage technology continuing to develop, there’s no limit to the potential growth and success of your self storage facility.
The Storagely Platform Includes 4 Innovative Hubs:
- Self Storage Website
- Self Storage Rental System
- Self Storage Marketing Tools
- Self Storage Reporting Engine
Each unique Storagely Hub is packed with cutting-edge features that will set your facility apart. Storagely is committed to staying ahead of the curve with the latest integrations and features, ensuring your facility always has the tools it needs to thrive in a competitive market. Don’t get left behind with outdated technology. By leveraging Storagely’s suite of tools and expert services, you’ll stay ahead of the competition while maximizing your facility’s visibility, leads, and overall performance.
Whether you’re refining your local SEO strategy, enhancing your online reputation, or recovering lost rentals, Storagely empowers self storage operators to take control of your local self storage marketing efforts. With Storagely, success isn’t just possible—it’s inevitable.
Want to know more? Schedule a free demo today and see how Storagely’s platform can transform your self storage facility into a local marketing powerhouse!
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