Value-based pricing is quite a buzzword in the storage industry at the moment— and for good reason! Everyone loves to feel like they’re in the driver’s seat while making purchases. And what better way to do that than by giving storage tenants more choices during the checkout process? With value-based pricing, tenants have the power to choose and customize their own self storage experience. This not only adds a personalized touch but also allows tenants to feel like they are getting the best value for their money.
The best part? It’s a win-win! Tenants get to customize their experience, and storage facilities can increase their revenue by upselling premium services. Storagely offers a unique approach to value-based pricing that allows self storage businesses more flexibility in their pricing strategies. Gone are the days of having a one-size-fits-all approach to storage unit prices. Now, your facility can stand out as a trendsetter in the industry and offer tenants a truly tailored experience that will keep them coming back for more.
How does a value-based pricing strategy work? Let’s get into the nitty-gritty details, shall we?
What is Value-Based Pricing for Self Storage?
Value-based pricing simply means that self storage facilities can assign different value-based prices to various storage units.
Most of our competitors that offer a value-based pricing model to their clients are only able to offer different self storage pricing tiers according to unit location and convenience.
For example, a 5×10 unit near the loading dock on the first floor can be assigned a higher price than a 5×10 unit far from the elevators on the third floor. However, with most current websites and rental system platforms (if they even offer the pricing model feature), the value stops at locational convenience.
Storagely’s Innovative Value-Based Pricing Feature
What sets Storagely apart in our value-based pricing feature? We not only offer the standard location and convenience-based pricing for your units, but you can also upsell by offering an array of bundled products with your units as well.
For example, when you pair the Storagely platform with your current facility management software, same-sized units can be priced differently based on facility location. Then, potential tenants can also choose if they want a standard, deluxe, or premium version of that unit—each version offering different features, products, or amenities. This allows facilities to offer certain amenities at a higher price point— allowing business to generate additional revenue from the initial cost plus pricing.
How does Storagely’s value-based pricing work for self storage facilities?
Step 1
Choose which services or products you would like to include in each tier. Maximize every rental with features like:
- Climate Control
- Upgraded Locks
- Tenant Insurance
- Disc Pad Key Lock
- Smart Storage Units, such as Storage Defender
- Concierge services, such as package delivery
- 24/7 Access
- Lock Checks
- And more!
Step 2
Build your bundles and unlock a new level of customer value and revenue for your self storage business!
Did you think there would be more steps? Nah. With Storagely, we’re all about simple, convenient solutions that make you more money.
From climate-controlled units to vehicle storage, tenants can now choose what fits their needs and budget. And with Storagely’s user-friendly online rental platform, tenants can easily find the perfect storage unit fit.
But it’s not just about the bottom line—value-based pricing also creates a sense of transparency between the facility and its tenants. By giving them options and control over their spending, trust is built, and tenant retention increases. Plus, happy tenants are more likely to refer friends and family to your facility, leading to even more potential revenue and perceived value.
We Don’t Stop There—Revolutionize Your Storage Business With Storagely’s Rental System
At Storagely, we believe in perpetual innovation and never settling for the status quo. Our value-based pricing feature is just one of the many ways we are revolutionizing the self storage industry with our rental system.
Our self storage rental system includes:
- Streamlined Checkout
Experience a seamless checkout process that minimizes friction, enabling transactions to be completed in just 30 seconds!
An intuitive tool designed to help users determine the appropriate storage unit size based on their specific needs and belongings.
- Facility Software Integration
Effortlessly integrate with existing facility management software to ensure smooth operations and customer data flow.
- Proactive Answering
A customer support strategy that anticipates questions and delivers timely responses to enhance user satisfaction.
- Perpetual Upgrades
Continuous enhancements and updates to our platform, ensuring users always have access to the latest features and functionalities.
Strategies and tools in place to recover potential lost rentals by reaching out to leads who didn’t complete their booking.
- Nearest Storage Finder
Users effortlessly find the nearest storage facilities based on their current location.
- Value-Based Pricing
A pricing strategy that aligns costs with the value provided to tenants, ensuring fair and competitive pricing.
- Control Content
Tools that allow users to manage their content effortlessly. Goodbye, WordPress!
- Highlight Features
A dedicated section that showcases key features of the storage facility, helping potential tenants understand the unique benefits.
Did you know that 92% of consumers rely on online reviews to assess the quality of local businesses? This Storagely feature displays authentic tenant reviews from Google, fostering confidence in your brand with customer feedback.
- Location Pages
Individual pages for each storage facility location provide detailed information, including services offered and pricing.
- Helpful Tooltips
Throughout the platform, informative tooltips guide users and deepen their understanding of various features.
- Size Guide
A comprehensive guide educates users on selecting the right storage size based on common household items.
- Offer Discounts
Regular promotions and discounts attract new renters and reward loyal ones, enhancing overall satisfaction.
- Find Locations Easily
User-friendly maps and search features enable tenants to locate storage facilities effortlessly.
- Pre-Launch Pages
Captivating landing pages spark interest and excitement leading up to the launch of a new facility.
- Online Bill-Pay
A convenient online payment system allows tenants to pay bills quickly and securely from anywhere.
- Mobile-Friendly Interface
Cell phones are basically an extension of our limbs, right? Mobile-friendly designs are more important than ever.
- Automated Recurring Payments
Simplified options enable renters to set up automatic payments for their rentals, reducing hassle.
Tools that enable businesses to monitor the success of their marketing initiatives, enhancing strategies for improved outcomes.
Given the revenue we’re helping generate for storage businesses, you might think Storagely is a fairy godmother. Our platform has helped storage businesses achieve an 85% increase in rentals, a 45% total rental increase, and a 30% recovery of abandoned cart rentals. When you trust Storagely to help optimize your self storage website, your rental rates will climb faster than you can say, “Bibbidi-Bobbidi-Boo!”
Want to see Storagely’s services in action? Checkout our Gatekeeper Case Study to see how we helped a storage facility increase their rentals and beat the REITs.
Transform Your Online Storage Rentals With Storagely’s Value-Based Pricing Approach
Why not embrace the trend of value-based pricing strategies and elevate your self storage business to new heights? With Storagely’s innovative platform, the possibilities are endless. Bid farewell to generic pricing models and embrace a future that’s both personalized and profitable! Value pricing benefits both tenants and self storage businesses by offering customization, transparency, and increased revenue opportunities. Don’t get left behind—adopt value-based pricing with Storagely.
Contact us today to schedule a free demo or learn more about how our value-based pricing feature can maximize your revenue!
