Grabbing the attention of potential customers for your self storage facility can be quite a puzzle. As the industry’s competition heats up, a robust online presence is the key to unlocking success.
That’s where SEO for self storage comes in.
Thinking of SEO (Search Engine Optimization) is akin to considering the role of a lighthouse in guiding seafaring vessels. The vast digital ocean is teeming with countless websites—each a ship vying for attention. SEO acts as the bright beacon that beckons the search engines, guiding them through the surface of cyberspace to the safe harbor of your website. Just as a lighthouse ensures that ships don’t go unnoticed at night, good SEO ensures your website doesn’t get lost in the sea of online content.
In this blog, we’ll be taking a closer look at popular self storage SEO tools—ahrefs, SEM Rush, SE Ranking, and Storagely. If you use a platform like Sitelink, storEdge, or Self Storage Manager (SSM), you’ve likely dallied with these tools to help your SEO. But is it necessary to pay for SEO platforms in addition to self storage software?
Let’s dive in and see how they compare to Storagely’s all-in-one platform.
What Are SEO for Self Storage Tools?
Before we dive into the specifics, let’s first understand what SEO for self storage tools are and why they’re crucial for your business. These tools are designed to help you optimize your website’s content to rank higher on search engine results pages (SERPs). With more and more people turning to the internet to find storage solutions, having a solid online presence is vital to attract potential customers.
Some SEO tools may include:
- Keyword research and analysis
- Data reporting
- Website optimization
- Competitor analysis
- Local SEO optimization
Now, let’s see what SEO features are offered by ahrefs, SEM Rush, SE Ranking, and Storagely.
Ahrefs is a well-known SEO tool that has been around since 2011. It offers features such as keyword analysis, competitor research, backlink tracking, and more.
Ahrefs offers the following self storage SEO tools:
- SEO Dashboard
- Competitor analysis
- Keyword Research
- Site Audit
- Rank Tracker
- Content Explorer
One of the standout features of ahrefs is its keyword explorer tool, which helps you find keywords to target for your self storage business. It also offers backlink analysis, allowing you to keep track of your website’s backlinks and find opportunities for improvement. However, with a starting price of $99 per month, ahrefs may not be the most budget-friendly option in addition to your storage management software.
Similar to ahrefs, SEM Rush also offers keyword research and backlink tracking features along with other tools like website auditing and competitor analysis. It also allows integration with Sitelink, storEdge, and SSM to track your website’s performance.
SEM Rush offers the following SEO for self storage tools:
- Keyword Research
- On-Page SEO
- Local SEO
- Rank Tracking
- Link Building
- Competitor SEO Analysis
With pricing starting at $129.95 per month, SEM Rush can be pretty spendy. However, if you’re looking for a tool to manage your website’s SEO, SEM Rush could be worth the investment.
SE Ranking is a more affordable option, starting at just $44 per month. It offers keyword research, website audit, and backlink tracking features, along with other SEO tools.
SE Ranking Features:
- Keyword Rank Tracker
- On-Page SEO Checker
- Website Audit
- Competitor Analysis Tool
- Backlink Checker
- Local Marketing Tool
Although all of these SEO platforms can provide valuable insights and tools for self storage businesses, they still have the same glaring drawback: they’re separate platforms. That means you’re shelling out more money for SEO for self storage in addition to your storage management software.
SEO for Self Storage: Nailing the Keyword Game in the Self Storage Industry
Starting your SEO journey? Let’s begin with identifying the most relevant keywords for your self storage business. Imagine yourself as a customer and think about the phrases they’d type into a search engine. For instance, if you’re offering climate-controlled units in the Big Apple, relevant keywords might be “climate-controlled storage NYC” or “temperature-controlled storage units in New York.”
Now, let’s tackle the four types of keywords that can drive traffic to your site:
- Similar Keywords: These are siblings of “self-storage.” Examples include ‘self storage near me’ and ‘self storage facilities.’
- Related Keywords: Cousins within the same industry. Think ‘storage units near me’ or ‘storage near me.’
- Question Keywords: These are the specific “long tail” phrases like ‘How much does self storage cost?’ or ‘Can you store a car in self storage?’.
- Low Search Volume Keywords: These are unique phrases with potential value, such as ‘self storage commercial’ or ‘self storage and moving.’
And because we believe in working smarter, not harder, here are the top keywords we use to optimize our customers’ websites:
- Storage units
- Self storage
- Storage units near me
- Storage near me
- Self storage near me
- Storage facilities
- Self storage units
- Storage units + city name
If you’re not using these, you might be leaving some money on the table. So, put these keywords to work and watch your online visibility soar! Paired with a Storagely self storage website, there’s no stopping you from dominating the SEO game.
Storagely: The All-in-One SEO for Self Storage Solution
Do you find yourself juggling multiple platforms to manage your SEO strategy? Are you tired of generic SEO tools that aren’t tailored to the unique needs of your self storage business? If you answered ‘yes’ to either of these questions, then Storagely might just be the solution you’ve been searching for!
Storagely offers a comprehensive suite of SEO tools designed explicitly for self storage businesses. In fact, one of our handiest features is our marketing attribution report. Instead of tracking clicks and leads, Storagely tracks what really counts— rental revenue! Our report closes the loop between marketing and storage rental activity, so you have all the information you need to transform your business. With our knowledgeable team, you’ll gain valuable insights about high-ranking keywords for self storage, marketing strategies, and more.
At storagely, the best SEO practices are built into every website from the ground up.
Our self storage websites feature the following for the best possible SEO:
- Proper URL Structure
- Schema Markup
- Review Schema
- Multi-Lingual SEO
- Listing Management Tool
- Proper Title Tags
- Proper H Tags
- City Pages for SEO
- Generates Google Reviews Automatically
What if we told you it’s possible to stop wasting your money on Google Ads? Ranking high on organic search is the best way to keep your business relevant and thriving—without pouring cash into short-term solutions. With Storagely, you can rest assured that your website will be optimized for Google from the start—and you’re equipped with the SEO tools to continue to stay ahead of the competition.
The icing on the cake? Storagely integrates with Sitelink, Self Storage Management, and StorEdge for a seamless transition.
Storagely is an all-in-one platform, meaning you won’t need to juggle multiple tools to manage your self storage SEO strategy anymore. Instead of paying for various tools on top of Sitelink, Storagely offers one tool that will do it all.
In addition to SEO for self storage tools, Storagely also provides an innovative rental system, reporting engine, Google Reviews integration, customizable emails, blog builder, live chat, and much more. It’s a streamlined experience from top to bottom, designed to make your life easier and your business more successful.
Another major advantage of Storagely is its focus on the self storage industry. While other SEO tools like Ahrefs and SEM Rush offer a wide range of features, they may not be as customized to the specific needs of a self storage business. Storagely, on the other hand, understands the ins and outs of the self storage industry. This allows us to provide a more targeted and effective service that boosts your online presence and generates more rentals.
Give Storagely a try today and see how it can revolutionize your SEO strategy. After all, in the world of self storage, visibility is key—and Storagely is here to help you shine. Request a free analysis of your website’s SEO performance today!