If you’re like most storage owners, you’re looking for ways to reduce your self storage marketing costs. The big question: How can you get the best bang for your buck?
At Storagely, we believe in spending less for better results. It may sound too good to be true, but with effective self storage marketing strategies, you can achieve your goals without breaking the bank.
How?
In this blog, we’ll ask Gemini AI which storage marketing strategies you should prioritize on a budget and provide our own insights. You may be in for a surprise.
The AI Prompt: Self Storage Marketing Tips On a Budget
We asked Google’s Gemini AI, “If you have to pick between paid ads or SEO due to budget, what would bring a self storage facility the best results when considering marketing ROI, lead generation, and revenue?”
And here was the response…
On a tight budget for a self storage facility, SEO would likely bring the best results in terms of ROI, lead generation, and revenue in the long run.
Here’s why:
- Cost-Effectiveness: SEO offers a long-term play. Once you rank well organically, you attract self storage customers without paying per click. This translates to a higher return on investment compared to ongoing paid ad expenses.
- Targeted Leads: SEO allows you to target relevant keywords people use to search for storage facilities. This ensures you attract qualified leads with a genuine interest in renting self storage units, leading to higher conversion rates.
- Sustainable Growth: SEO builds organic visibility over time. While it takes effort upfront, the benefits compound as your ranking improves, attracting a steady stream of leads without needing constant ad campaign management.
Addressing Paid Ads Appeal:
While paid ads offer faster results, the benefits might not outweigh the drawbacks in a budget-constrained scenario:
- Limited Budget, Limited Visibility: With a limited budget, your paid ads might not reach a significant audience, resulting in lower lead generation.
- Dependence on Spending: Once you stop paying for ads, your website traffic will likely drop. This creates an ongoing cost to maintain visibility and lead flow.
However, consider this:
- Short-Term Boost: If immediate vacancy filling is critical, a small, targeted paid ad campaign alongside SEO efforts can be a good stop-gap solution.
- SEO on a Budget: Focus on Local SEO: Optimize your website and Google My Business listing for local search terms like “[city] storage units” or “storage near me.” This can significantly improve local visibility without a hefty budget.
- Content Marketing: Create informative blog posts or guides related to storage needs, packing tips, or moving checklists. This establishes your expertise and attracts organic traffic.
- Track and Adapt: Utilize free SEO tools to track your website traffic and keyword rankings. Continuously refine your SEO strategy based on data to maximize organic reach.
Conclusion:
While paid ads offer a tempting shortcut, SEO provides a more sustainable and cost-effective approach for self storage facilities, especially on a budget. By focusing on local SEO and strategic content marketing, you can attract qualified leads, generate revenue, and achieve a strong marketing ROI in the long run.
Storagely Insights: Why SEO Reigns Supreme in Self Storage Marketing
In the battle between self storage SEO vs. paid ads, SEO wins every time. Not only is it more cost-effective, but it also gives you ownership of your own marketing campaign. Does it require consistent effort and research? Yes. But if you do your job right, your storage facility will increase rentals without spending all your marketing budget (plus some) on paid advertising.
What Are Paid Ads?
First, let’s explore how paid advertising works. When you pay for ads, you “pay-per-click,” meaning you spend money each time a potential tenant clicks on an ad leading to your website. As you can imagine, the costs can add up quickly. Paid ads (like Google Ads) can start feeling like a rigged carnival game. No matter how much you spend, you gain little in return.
The kicker? If you stop paying for the ads, the rental well will dry up quickly. When you solely rely on paid ads for self storage marketing, your storage website will struggle to stand on its own two feet.
Paid ads aren’t the best option for all industries. REITS make it harder for other self storage businesses to dominate the local market. With their vast marketing budgets, REITS can afford to spend a lot of money on paid ads. With a limited budget, your paid ads may fail to reach a broad audience, leading to reduced lead generation. Regardless, local businesses can thrive—they just need an effective marketing strategy.
That’s where self storage SEO (Search Engine Optimization) comes in.
SEO for Self Storage: The Best Strategy On a Budget
If you want to own your future, SEO is the answer. Imagine having the same (or more) visits to your storage website, but you pay $0 for each click. Organic search is free advertising at its finest, offering long-term pay for your efforts. Optimizing your website will help you climb to the top of the Search Engine Results Page (SERP) at little cost to you. SEO gradually enhances organic visibility, requiring initial effort but yielding long-term benefits. As your ranking improves, it attracts consistent leads without needing continuous ad campaign management.
Budget-friendly? More effective? Long-term pay? It may sound like a dream, but that dream can be realized with the following self storage marketing ideas.
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Local SEO
Focusing on local keywords is crucial for storage facilities. According to Forbes, 46% of all Google searches are local, and 18% of local searches lead to a purchase within 24 hours. Local, long-tail keywords are your best bet if you want to stand a chance against REITS. You’ll want to choose self storage keywords with decent search volume that include your city, neighboring cities, and state.
For example:
- Storage units in Houston
- Self storage in Houston, TX
- Climate-controlled storage in Houston
You’ll have to research keywords that will work best for your location and facility. To find these keywords, you can utilize various budget-friendly keyword research tools such as:
- Google Keyword Planner (free)
- Google Search Console (free)
- SE Ranking (affordable)
Once you have your keywords, you can optimize your website content and Google Business Profile. Local SEO allows you to target potential tenants in your area, increasing their chances of finding and choosing your self storage business.
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Content Marketing
Quality content can help boost your website’s ranking on search engines. By creating relevant and valuable content, you can attract potential tenants to your website. This includes blog posts, infographics, videos, and more. Don’t be afraid to get creative and showcase your storage facility’s unique features.
When you create content, you want to be:
- Consistent
- SEO-Optimized
- Relevant to your audience
When someone in your area has a storage question, you want to be the resource they turn to for answers. By consistently producing high-quality content, you can establish your storage facility as an authority in the self storage industry. Content marketing efforts extend to multiple avenues—blogs, web pages, social media marketing, eBooks, and more- and can help build your reputation with a limited marketing budget.
Here are some storage blog ideas to get you started:
- A Complete Guide to Self Storage in [City Name]
- Do You Really Need Climate-Controlled Storage in [City Name]?
- How to Organize Storage Units in [City Name]
By creating valuable and engaging content, you can position your storage facility as the go-to solution for potential tenants in your area, boosting your local SEO efforts and increasing rentals.
- Storage Website Optimization
Having a visually appealing and user-friendly website is crucial in attracting tenants. Your website serves as your online storefront, so making a good first impression is essential.
Here are some tips for optimizing your storage website:
- Sprinkle relevant local keywords throughout your website.
- Include a streamlined rental system to create a seamless user experience.
- Use high-quality images of your facility and units.
- Provide clear and concise information about your services, locations, and pricing.
- Implement calls to action to encourage visitors to take the next step. For example, “Contact us for more information!”
- Make sure your website is mobile-friendly, as more and more people are using their phones to search for self storage options.
- Consider implementing live chat or a contact form for easy communication with potential tenants.
- Optimize your website for fast loading times to improve user experience and SEO ranking.
- Ensure your website is easy to navigate.
- Create an aesthetically pleasing website that aligns with your brand image.
Do you need a self storage website that rents? Storagely is ready to fulfill your website dreams. Our websites are tailored to your needs and perfectly SEO-optimized to convert visitors into tenants. Plus, our easy-to-use rental system makes it a breeze for potential tenants to reserve their units online.
Boost Your Self Storage Marketing Strategy With Storagely’s Second-Mile SEO
What is Second-Mile SEO? In addition to the basic strategies we outlined above, you can employ additional marketing tactics to ensure you’re at the top of your self storage SEO game. When it comes to SEO, what others call “the finish line” is merely Storagely’s starting line. Second-Mile SEO goes above and beyond the usual marketing tactics, diving deep into the unique needs of the industry to ensure success.
Here are some Second-Mile SEO strategies guaranteed to increase rental rates:
- Pre-Launch SEO
- Website Optimization
- Blog posts
- Guest Posts
- SEO Landing Pages
- City Pages
- Internal Linking and Site Structure
- Google Business Profile Optimization
- Backlink Building
- Reputation Management
- Analytics and Reporting
When you’re on a budget, SEO becomes your greatest ally. It is a cost-effective investment that yields significant returns, particularly when implemented correctly. Moreover, SEO is a long-term strategy that keeps working for you well beyond your initial effort. With Second-Mile SEO, it’s about going above and beyond what your competitors are doing and standing out in the crowded self storage market.
Want to know more about these Second-Mile SEO strategies? Check out our free eBook! There, you’ll find a complete breakdown of Storagely’s Second-Mile SEO strategies. Have questions? Contact us for more information to learn how SEO can transform your self storage marketing strategy. With our self storage marketing services, custom storage websites, and innovative rental system, we redefine digital marketing for self storage companies.
